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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. What impacts the pricing strategy? Which pricing strategy works best for different products? How much should customers pay to get the product?

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Goat Group: 7 Things You Need to Know About its Strategy & Growth

Indigo 9 Digital

When they launched Goat, they really hit the right market segment. They went in and addressed a problem that the industry was having, which was fake products and authenticity, the things that made potential customers very leery of buying online,” said George Belch, chairman of the marketing department at San Deigo State University.

Apparel 97
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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

They’re looking for the best deal and are probably going to use the web to do price shopping. That means retailers have to be transparent with their pricing, but they can go further. That would be a service price-sensitive consumers couldn’t get anywhere else. Orschell: For me, there were three surprises.

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15 Facts You Need to Know About StockX the Billion Dollar Resale Platform

Indigo 9 Digital

By Tricia McKinnon The resale market is one of the fastest growing segments of retail. Traditional retailers are not sitting back watching this market grow. The sneaker resale market is growing quickly. In 2019 it had an estimated market size of $6 billion and it is projected to grow to $30 billion by 2030.

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10 Things You Need to Know About the Jordan Brand’s Success & Growth

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Virtually every Jordan release is limited edition, meaning there is never enough to satisfy the market demand,” said Jesse Einhorn, senior economist at StockX. Do you like this content?

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The Brilliant Strategy Behind Supreme’s Success

Indigo 9 Digital

The deal was significant because it was the first time such a large private equity firm invested in the streetwear market. What has led to Supreme’s ascent and dominance in the clothing market? Resale and social media growth provide free marketing and more exposure. Scarcity that heightens demand.

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Four Steps to Product Pricing Success

Rangeme

Following are some key steps to ensure you are pricing your products correctly. Step 1: Category market evaluation. The first thing you need to do is a category market evaluation, which includes a competitive pricing survey. Step 2: Complete a pricing survey. Kate LaBrosse, Natural Products Industry Expert .