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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. What impacts the pricing strategy? Which pricing strategy works best for different products? Everybody knows about the four Ps of marketing. How much should customers pay to get the product?

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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

They’re looking for the best deal and are probably going to use the web to do price shopping. That means retailers have to be transparent with their pricing, but they can go further. That would be a service price-sensitive consumers couldn’t get anywhere else. Orschell: For me, there were three surprises.

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Goat Group: 7 Things You Need to Know About its Strategy & Growth

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. While you may have paid ten times the retail price for a rare pair of Jordans, not everything sold on Goat is at large markup to the retail price.

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15 Facts You Need to Know About StockX the Billion Dollar Resale Platform

Indigo 9 Digital

Similar to a stock market, goods on StockX are traded like commodities where product prices are determined by supply and demand. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

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The Brilliant Strategy Behind Supreme’s Success

Indigo 9 Digital

Many of the customers that race to get their hands on a Supreme drop often resell their merchandise online for as much as ten times the original retail price. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

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Four Steps to Product Pricing Success

Rangeme

This step ensures you have a firm handle on what the right price is – for your category, and your specific product, while taking your positioning within the category into account.

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Off-Price Retailers, the Secrets to their Success

Indigo 9 Digital

Over the past year or so most retailers have struggled to clear out their inventories presenting an opportunity for off-price retailers to scoop up brand name merchandise at low prices. Typically off-price retailers sell products at a 20% to 60% discount from the full retail price.

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