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Chinese retailers’ pricing strategy risks ‘vicious cycle’ of low margins

Inside Retail

Falling income growth is normalising lower consumption in China, with some industries experiencing declining revenue, as “companies are lowering prices to maintain their market share and avoid being squeezed out,” said Wang Dan, a Shanghai-based economist at Hang Seng Bank.

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Uncovering Retail Price Discrepancies: Strategies for Brand Consistency

Wiser

This underscores the critical need for brands to keep a vigilant eye on how their products are positioned in the market. Insight into these variations not only empowers brands to enforce consistent pricing policies but also assists in strategizing competitive approaches to enhance market share and consumer perception.

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Adapting to Change: How Technology Is Changing Retail Pricing Strategies

Wiser

Retailers employ a variety of pricing strategies to stay competitive, optimize profits, and meet customer expectations. These strategies are influenced by numerous factors, including market dynamics, customer behavior, and technological advancements. Over time, prices are increased once a customer base is established.

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Retail Pricing is a Science – Not an Art

Retail TouchPoints

Now, these smart-to-market brands are taking this time of fluctuating costs and economic uncertainty to evaluate their pricing strategies. With margins being squeezed from rising inflation and inventory challenges, brands need to better align pricing with the current market conditions and consumer demand.

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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. What impacts the pricing strategy? Which pricing strategy works best for different products? How much should customers pay to get the product?

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Fruittella enters the jelly market with Curiosities

Talking Retail

Fruittella is expanding into the jellies market with its newest innovation – Fruittella Curiosities. Available now, Curiosities have a recommended retail price of £1.50 This story continues at Fruittella enters the jelly market with Curiosities. Or just read more coverage at Talking Retail. per 110g bag.

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Behind Apple’s price cuts and the competitive mobile phone market in Apac

Inside Retail

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. According to Reuters , the US tech giant slashed retail prices by as much as 500 yuan ($70) on select iPhone models.

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