All About Shrinkflation and Its Impact
Rangeme
JULY 14, 2022
Retail costs keep climbing, as U.S. inflation hit its highest one-year price hike in more than 40 years in March 2022. Costly omnichannel investments, product returns, and sustainability efforts also add financial pressure. Retailers respond to market shifts. Yet retailers may not be able to avoid shrinkflation.
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