Consumer Marketing Retail Trends Retailing Pricing 
Retail TouchPoints
AUGUST 3, 2020
In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research. for trusted brands and 23% for ethical products.
Indigo 9 Digital
MAY 17, 2022
By Tricia McKinnon The resale market is one of the fastest growing segments of retail. One of the reasons it has grown so fast is that platforms like StockX make it easy for consumers to put up their coveted merchandise for sale in a secure and transparent manner. The sneaker resale market is growing quickly.
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Rangeme
JULY 28, 2022
Margins erode quickly in consumer packaged goods (CPG), and all too often, I see emerging brands losing money on each product they sell. Following are some key steps to ensure you are pricing your products correctly. Step 1: Category market evaluation. This will feed into how you talk to buyers and consumers.
Indigo 9 Digital
MAY 12, 2022
The deal was significant because it was the first time such a large private equity firm invested in the streetwear market. What has led to Supreme’s ascent and dominance in the clothing market? Resale and social media growth provide free marketing and more exposure. Scarcity that heightens demand.
Rangeme
JULY 14, 2022
That’s why consumer packaged goods (CPG) suppliers are now scrambling to cut back somewhere. Shrinkflation helps brands save some money—and keep prices stable—by slightly reducing the amount or weight of their goods. Let’s examine what shrinkflation looks like and how it affects brands, retailers, and consumers.
Indigo 9 Digital
MAY 3, 2023
That’s what the founders of off-price stores like T.J.Maxx and Burlington Stores thought when they first opened their doors. Whether times are good or bad consumers flock to these stores in search of designer goods at low prices. Off-price retailers are benefiting from troubles retailers higher up the value chain are facing.
Rangeme
OCTOBER 20, 2021
British consumers have global tastes – and the COVID-19 crisis appears to have further whetted their appetites for international products. The influential British magazine Retail Week has identified the desire for more adventurous flavours in food and drink as a critical trend for U.K. retailers look for in brands.
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