ATS Marketing Retail Trends Retailing Pricing 
Indigo 9 Digital
NOVEMBER 29, 2022
“When they launched Goat, they really hit the right market segment. They went in and addressed a problem that the industry was having, which was fake products and authenticity, the things that made potential customers very leery of buying online,” said George Belch, chairman of the marketing department at San Deigo State University.
Retail TouchPoints
AUGUST 3, 2020
They’re looking for the best deal and are probably going to use the web to do price shopping. That means retailers have to be transparent with their pricing, but they can go further. That would be a service price-sensitive consumers couldn’t get anywhere else. Orschell: For me, there were three surprises.
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Indigo 9 Digital
MAY 12, 2022
The popularity of the brand which sells jackets, hoodies, t-shirts, and other accessories online as well as in its stores caught the eye of private equity firm The Carlyle Group which made a $500 million investment in the brand in 2017 valuing the company at $1 billion. What has led to Supreme’s ascent and dominance in the clothing market?
Indigo 9 Digital
MAY 17, 2022
By Tricia McKinnon The resale market is one of the fastest growing segments of retail. Traditional retailers are not sitting back watching this market grow. In 2019 Foot Locker invested $100 million in resale platform GOAT, its largest investment ever at the time. StockX is now valued at $3.8
Small Biz Trends
DECEMBER 30, 2021
It’s a Huge Market to Sell Clothes Online. It should be no surprise there’s a huge market for reselling clothing. Consider these latest figures from one of the top fashion resale sites, thredUP: The fashion resale industry totals about $20 billion in sales alone, and it is the biggest resale market in the US.
Small Biz Trends
MAY 18, 2021
As the resale market continues to grow, it is proving to be an excellent way to make money. Small businesses can use websites such as StockX for buying and selling, and start to capture some of the resale market. At its core, StockX is a resale market used for authentic sneakers (i.e., What is StockX? The Bidding Process.
Indigo 9 Digital
MAY 3, 2023
That’s what the founders of off-price stores like T.J.Maxx and Burlington Stores thought when they first opened their doors. Whether times are good or bad consumers flock to these stores in search of designer goods at low prices. Off-price retailers are benefiting from troubles retailers higher up the value chain are facing.
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