Remove 2018 Remove Marketing Remove Retail Trends Remove Wholesale
article thumbnail

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

article thumbnail

See How This Diabetic-Friendly Brand Proves Life Really Can Be Sweet

Rangeme

In 2018, French-trained personal chef Rodolfo Fernandes knew he had to create something sweet and healthy that everyone could enjoy without losing the satisfying taste of “sugar” after remembering a story from his childhood. Their product SKUs include two lines – one with wholesale, retail options and one with bulk packages for foodservice.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. But over time Dirty Lemon found that the success many brands found using Facebook and Instagram marketing attracted many competitors leading to higher customer acquisition costs. Do you like this content?

Returns 52
article thumbnail

Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.

Apparel 97
article thumbnail

Introducing 20 RangeMe Brands Fast-Tracked Into KeHE’s DIVERSEtrade™ Program

Rangeme

Regarding their experience during the DIVERSEtrade event, Wangene Hall, Director of Marketing at Global Village Foods, explains “We found it easy to engage with KeHE and felt like each step was geared towards our success. The DIVERSEtrade event was excellent,” says Hilary Long, VP of Sales & Marketing at Frey Farms. “We

article thumbnail

The Top 20 Best Ideas for Increasing Foot Traffic to Your Store

Indigo 9 Digital

This year Trader Joe’s was named the third best large employer in the retail and wholesale category by Forbes. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. In 2018 Macy’s purchased Story, a popular Manhattan based store.

article thumbnail

10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

Classes can be offered by almost any retailer that sells a product. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts. A lot of times a retailer can’t quite figure out why their business isn’t performing the way they want it to. “It