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Rihanna’s Savage x Fenty to Expand Brick-and-Mortar Reach with 6 More Stores

Retail TouchPoints

Just five months after the opening its first brick-and-mortar store in Las Vegas, size-inclusive lingerie brand Savage x Fenty is planning to more than double its physical footprint, from five locations to 11. Rihanna is bucking retail trends with both her Savage x Fenty size-inclusive lingerie and her cosmetics brand Fenty Beauty.

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

Nike’s strategy for success is based on taking risks, crazy ideas that turn into bestselling products and a level of marketing genius that perhaps only Apple can match. Nike put nearly all of its marketing dollars behind Michael Jordan with that contract. In 2018 Nike took another risk during its 30th anniversary marketing campaign.

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Does Procurement Play a Role in Retail Recovery?

Retail TouchPoints

But through this disruption, retailers began to see that their procurement process is in many ways the linchpin for maximizing revenue and reducing spend as the economy recovers post-pandemic. They’re the essential expenses that effectively set the table for conducting any retail business. But that’s only part of the story.

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Tesco’s Strategy for Gaining Market Share

Indigo 9 Digital

Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share. Tesco even tried its hand at opening a discount grocery chain called Jack in 2018 but it closed the chain of 13 stores earlier this year. "We Source: Bloomberg.

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The Men’s Beauty Care Market is Groomed for a Successful Future

Rangeme

And that care is showing in sales: the men’s beauty and personal care (BPC) market is expanding, with 2.2% According to market research company Kantar, 44% of British male consumers care about maintaining their appearance so across the Atlantic, the men’s BPC picture is the same. Small companies appealing. Man-shopping.

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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Since the hot dog stand was so popular Meyer decided to bring the stand back to the park for two more summers before deciding to open the first Shake Shack location in Madison Square Park in 2004. The fast food industry has also taken a while to catch up with McDonald’s only starting to make burgers using fresh beef patties in 2018.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.