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Mattress Firm Names Target, Walmart Vet as Chief Marketing and Experience Officer

Retail TouchPoints

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

Marketing 306
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Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market

Inside Retail

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

Marketing 264
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Glossier Bolsters C-Suite with New Creative, Marketing and Commercial Officers

Retail TouchPoints

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

Marketing 264
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Madison Reed Names New Marketing and Digital Chiefs

Retail TouchPoints

Brad Lande-Shannon has joined the company as Chief Marketing Officer (CMO) and Tyler Wozny has been promoted to the post of Chief Digital Officer. Lande-Shannon brings two decades of experience guiding brands through successful marketing strategies while also driving culture and leadership initiatives.

Marketing 255
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R.M. Williams names new chief marketing officer

Inside Retail

Williams as its new chief marketing officer. Williams last year, welcomed Willingham’s appointment, and said his role will be critical in accelerating the brand’s new growth strategies across digital and international markets. Williams names new chief marketing officer appeared first on Inside Retail. The post R.M.

Marketing 246
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Youswim founder talks inclusive sizing and innovation in the swimwear market

Inside Retail

Life partners and Youswim co-founders Elise Wallbank and Julian Tali launched the UK-based brand Youswim in 2018 to forever change size inclusivity and modernise sustainability in the swimwear market. IR : How does Youswim stand out from competitors in the market? I love that our team feels like a family.

Marketing 130
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Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Leveraging Conversational Marketing. Conversational marketing is the next evolution of direct marketing.

Consumer 317