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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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R.M. Williams names new chief marketing officer

Inside Retail

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. The post R.M.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Make Sure Your Product Feed is 100% Accurate A product feed is a file that contains a list of products a brand wants to advertise on Google.

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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Some of our products are made in China, the US, Korea, and Australia, but we’ve managed to have very little price increases. It’s a copy and paste.

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Managing the Delivery Driver Deficit

A1 Retail

Retailers must diversify their job advertisements to make sure they are reaching everyone with the necessary skills. Demographics are changing, it’s no longer just the stereotypical “white van man” as quotes for female couriers have increased across the UK since 2016. Time Management.

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“Steal with pride”: How Officeworks and Woolies are tackling sustainability

Inside Retail

Meanwhile Holt, who was appointed general manager of sustainability, health and quality at Woolworths in 2016, explained that the team would discuss plans at length in order to determine which initiatives would resonate with customers, and actually work. Here’s a snapshot of this discussion.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. What does that mean?