Retail TouchPoints

NOVEMBER 16, 2021

The portal expands on a host of new advertising formats that TikTok rolled out in late September 2021. Through this new platform, we aim to equip advertisers with a suite of tools to speed up the creation of high-performing creative.”. The first phase of TikTok Creative Exchange is available now to a limited set of advertisers.

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Advertising Management Planning ATS 242

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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Advertising Customer Retention Marketing Consumer 239

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 254

Advertising Shipping Consumer Shopping 254

Inside Retail

APRIL 26, 2021

Property group Lendlease has taken the management of small-format digital advertising displayed in its shopping malls and urban retail precincts in house, rather than contracting the task out to advertising agencies. media and Shopper Media Group have been engaged to manage content for national agency campaigns.

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Advertising Shopping Management 246

Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

Advertising 243

Advertising Consumer Marketing Fashion 243

Retail TouchPoints

NOVEMBER 5, 2020

Feed management platform Channable can help retailers manage their product listings and orders across thousands of online marketplaces, affiliate networks and price comparison sites. The company’s solutions are designed to optimize product and service go-to-market strategies and online advertising.

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Management Advertising Marketing Shopping 264

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 119

Advertising Grocer Payment Services Consumer 119

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

365 Retail

JULY 14, 2022

Today, eBay Ads has announced the appointment of Upasana Gupta as its new General Manager of Advertising in the UK. Heading up the eBay Ads UK team based in Richmond, London, Upasana will focus on driving adoption of advertising solutions to help sellers to thrive, brands to grow, and buyers to discover products on the eBay platform.

Advertising 62

Advertising Management Marketing ATS 62

Retail TouchPoints

APRIL 4, 2023

Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. Instagram users are savvy and can quickly detect insincere advertising. A common challenge brands are facing with advertising on Instagram is keeping their audience engaged during the ad experience.

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Management Advertising Marketing Accounting 229

Retail TouchPoints

JUNE 1, 2022

Justin Petty is the SVP, Media Solutions and Product Management, Media Center Of Excellence at IRI. He leads IRI’s product management and media solution teams within the IRI Media Center of Excellence. Petty has more than 20 years of experience in analytics and measurement for top brands and retailers.

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Advertising Consumer Management Marketing 231

Retail TouchPoints

JUNE 24, 2020

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. Data has been the core currency of advertising for some time, but mass messaging has still been the norm. That’s why advertising has not fundamentally changed. the consumer. the consumer. Effective Personalization Is Within Reach.

Advertising 149

Advertising Consumer Fulfillment Management 149

Retail TouchPoints

MARCH 14, 2024

The four key strengths that retailers need to build or to nurture are: data depth; data quality; a simple process for media buyers; and a technology stack that enables data management, audience building, tracking, measurement and billing. In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers.

Advertising 286

Advertising Consumer Marketing Management 286

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Advertising Promotions Marketing Target Market 98

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

Brand Management 78

Brand Management Management Consumer Marketing 78

Retail TouchPoints

AUGUST 12, 2021

Product and brand managers can, for instance, complete a study exploring how changes in a product’s price impacts sales. During his career, he helped companies make strategic decisions on developing and managing new businesses, pursuing market opportunities, and building partnerships and collaborations.

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Advertising Consumer Marketing Brand Management 317

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. Try Out Alternative Data Management Solutions: The below data management solutions are custom-fit for the changing landscape.

Advertising 62

Advertising Management Point of Sale Marketing 62

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

Advertising 285

Advertising Inventory Management Management Consumer 285

Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

Advertising 239

Advertising Customer Experience Management Consumer 239

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 278

Advertising Marketing Social Commerce Consumer 278

Inside Retail

FEBRUARY 14, 2023

In an effort to help retailers manage the rapidly increasing digital complexity both online and in-store, Incisiv, an industry insights firm, conducted a survey titled “Digital Complexity: Thriving in Unpredictable Times” in collaboration with Commercetools , Contentstack , and FluentCommerce.

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Management Fulfillment Advertising Returns 130

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

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Advertising Shopping Promotions Marketing 297

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 This is what advertisers are most interested in. The aim is to offer advertisers a 360-degree view of every potential customer so they can create more streamlined targeting.

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Advertising Marketing Accounting Planning 258

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 241

Advertising Marketing Customer Experience Management 241

Retail TouchPoints

DECEMBER 12, 2022

Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. Another major customer data management (or CDM) problem businesses face is dealing with outdated and inaccurate information. How to Improve Your Customer Data Management Policy. Did you know that 92.3%

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Management Consumer Advertising Marketing 181

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Merchants in the U.S. Google sits at the heart of the shopping ecosystem,” said Madrigal.

Merchant Services 288

Merchant Services Advertising Shopping Management 288

Wiser

JUNE 14, 2022

Compliance from stores looks like displaying, advertising for, and selling a brand’s products according to the set guidelines you have provided retailers. This way, everyone can stay on the same page and your products can be displayed and advertised accurately. How to Have Productive Conversations With Managers About Compliance.

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Management Advertising Planning Location 147

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I It’s time to say goodbye to cookies. And yet there’s a successional gap.

Marketing 319

Marketing Advertising Target Market Consumer 319

Retail Wire

MARCH 10, 2022

Today’s consumers are “just more sophisticated in their understanding of marketing and media,” said Matt Bell, svp and general manager of Edgewell’s shaving business in North America. Research by Schick, owned by Edgewell Personal Care, finds that aspirational marketing doesn’t work as well as it once did.

Advertising 130

Advertising Management Marketing Consumer 130

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 289

Social Commerce Beauty and Health Advertising Merchant Services 289

Retail TouchPoints

JANUARY 9, 2024

Through Criteo’s self-service demand-side platform (DSP) Commerce Max, Albertsons Media Collective can onboard first-party data, in-store sales data and shopper signals to empower advertisers to reach Albertsons shoppers across its owned and operated properties.

Advertising 235

Advertising Management ATS Marketing 235

Talking Retail

JULY 12, 2021

Magners Irish Cider is kicking off its first advertising campaign in four years. Godelieve Crawford, Magners senior brand manager, said: “Summer is always an exciting season for cider and it is the perfect time to bring ‘When Time Bears. This story continues at Magners kicks off six-figure advertising campaign.

Advertising 64

Advertising Brand Management Management ATS 64

Retail TouchPoints

DECEMBER 8, 2023

CTV’s flexibility, accessibility and pricing make it a better deal for consumers, and its advanced advertising capabilities make it better for brands. Reliably connecting the dots between views and action is now a reality for CTV.” These are companies that cut their teeth buying media on social media platforms and search.

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Advertising Marketing Consumer Shipping 305

Retail TouchPoints

APRIL 25, 2023

Sam’s Club has launched a partner program for its Member Access Platform (MAP) , the platform through which brands can access and manage their ad campaigns on the retailer’s media network. For advertisers that prefer to work with a full-service agency, they can immediately begin buying Sam’s Club MAP ads via Flywheel and Stackline.

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Planning Advertising Management Marketing 236

Retail TouchPoints

FEBRUARY 29, 2024

Inside the Data Clean Room With this technology, CMX will be able to more accurately measure attributed sales related to campaigns and to share that information with CPG supplier partners and advertisers via the CMX Performance Dashboard.

Beauty and Health 242

Beauty and Health Advertising Marketing Management 242

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Segment brands by their familiarity with retail media, sales rank, advertising budget and potential to grow sales.

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Advertising Accounting Returns Management 270

A1 Retail

OCTOBER 12, 2023

Robert Billington’s bright and bold food photography showcases the range of great quality, delicious food and meals available byAmazon. Media planning and buying is by Rufus.

Advertising 59

Advertising Promotions Outdoor Accounting 59