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Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S.,

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Zeropark Helps Retailers Optimize Their Brand Advertising

Retail TouchPoints

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Interactive Video Advertising Draws in New Lottery Players

Retail TouchPoints

The lottery is like a black box, leaving both players and advertisers in awe. For players, the questions arise: How did they manage to win? For brands and advertisers in this space, the mystery is deeper. We ask ourselves — what kind of lottery ticket or scratch-off did they buy, and how can I play to have a chance to be next?

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Top 6 Tools For Retail Promotion

Retail Focus

Promotion of any product or service in the modern world is not an easy topic. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it. We have collected several tools in order to promote the retail business easily and clearly.

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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We