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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Make Sure Your Product Feed is 100% Accurate A product feed is a file that contains a list of products a brand wants to advertise on Google.

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Four Ways Retailers can Leverage Generative AI to Transform their Business Today

Retail TouchPoints

A fashion retailer, for example, will want to quickly list its new season’s assortment on its digital channels in order to market and promote these products to customers. Creating a seamless inventory management journey. Roshan Jhunja is the General Manager of Retail at Square. Maintaining a cost-efficient marketing toolkit.

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Renfroe to succeed Irby as Publix’ marketing VP

Mass Relators

She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. She was promoted to her current role of director of marketing operations in 2019. He was promoted to director of marketing and advertising in 1988 and to his current role in 1989.

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How Buy One, Get One Can Improve Your Sales

Wiser

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.

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Hy-Vee gives executives new leadership roles

Mass Relators

Tweeten’s promotion marks the first time a woman has been named president of Hy-Vee. Georgia Van Gundy was promoted to chief of staff, in addition to executive vice president and chief customer officer. Since then, he has fulfilled several executive leadership roles in preparation for this promotion. Donna Tweeten.

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Loyalty Is The Key To Survival For Retail

Retail TouchPoints

In 2016, Business Insider reported that Starbucks had $1.2 Second, because loyalty programs deepen an already positive relationship and keep that mandatory source of revenue flowing, you’re also not spending on hard costs like you would when acquiring new customers, whether through advertising, PR or some other paid promotion.