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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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R.M. Williams names new chief marketing officer

Inside Retail

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Williams as its new chief marketing officer. Before DDB, Willingham was the global director on the Nike brand at Wieden + Kennedy, overseeing campaigns for the 2016 Olympics and 2018 World Cup, among others.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Some of our products are made in China, the US, Korea, and Australia, but we’ve managed to have very little price increases. SS: We’re not.

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Four Ways Retailers can Leverage Generative AI to Transform their Business Today

Retail TouchPoints

retailers plan to use technology and automation for their critical behind-the-scenes work, like inventory, orders, payroll and invoicing — as well as for more customer-focused needs like communications, marketing, loyalty and checkout. Creating a seamless inventory management journey. Maintaining a cost-efficient marketing toolkit.

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Renfroe to succeed Irby as Publix’ marketing VP

Mass Relators

. — Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. Renfroe, 42, began her Publix career in 2005 as a marketing support associate in Lakeland, Florida. She was promoted to her current role of director of marketing operations in 2019.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements.