Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For players, the questions arise: How did they manage to win? For brands and advertisers in this space, the mystery is deeper. We ask ourselves — what kind of lottery ticket or scratch-off did they buy, and how can I play to have a chance to be next?

Advertising 225

Advertising Consumer Planning Promotions 225

Retail TouchPoints

SEPTEMBER 25, 2023

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. and Canada Shopify Plus merchants, first debuted in May 2022 , with the goal of helping brands identify and reach target customers on their preferred advertising networks.

Advertising 247

Advertising Apparel Management ATS 247

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

Marketing 269

Marketing Marketing Spend Advertising Management 269

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 243

Advertising Customer Retention Marketing Consumer 243

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 259

Advertising Shipping Consumer Shopping 259

Retail TouchPoints

NOVEMBER 16, 2021

The portal expands on a host of new advertising formats that TikTok rolled out in late September 2021. Through this new platform, we aim to equip advertisers with a suite of tools to speed up the creation of high-performing creative.”. The first phase of TikTok Creative Exchange is available now to a limited set of advertisers.

Advertising 250

Advertising Management Planning ATS 250

Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

Advertising 243

Advertising Consumer Marketing Fashion 243

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 311

Marketing Returns Advertising Marketing Spend 311

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. We know that AI can help build more meaningful connections between people and content.

Marketing 258

Marketing Advertising Management Consumer 258

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans. of retail sales happen during Q4. living rooms.

Marketing 284

Marketing Advertising Retail Marketing Consumer 284

Retail TouchPoints

NOVEMBER 5, 2020

Feed management platform Channable can help retailers manage their product listings and orders across thousands of online marketplaces, affiliate networks and price comparison sites. The company’s solutions are designed to optimize product and service go-to-market strategies and online advertising.

Management 264

Management Advertising Marketing Shopping 264

Retail TouchPoints

JULY 18, 2023

True Religion has appointed Kristen D’Arcy as its new Chief Marketing Officer, reporting directly to CEO Michael Buckley. In addition to drawing in new customers, D’Arcy will be responsible for all aspects of marketing, including content creation, creative, brand, public relations, influencers, social media, partnerships and philanthropy.

Marketing 213

Marketing Advertising Management Consumer 213

Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3 billion active users, 3.76

Management 238

Management Advertising Marketing Accounting 238

Retail TouchPoints

NOVEMBER 22, 2021

While it’s not a new concept to Western apps and brands, the level of sophistication in China is apparent to anyone who knows or invests in the market. Western markets are starting to see glimpses of the Chinese social ecommerce strategy with the recent partnership between TikTok and Shopify.

Advertising 250

Advertising Payment Services Fashion Marketing 250

Retail TouchPoints

FEBRUARY 13, 2024

A Consumer-Run Ecommerce World According to eMarketer , this year’s global ecommerce market is expected to total $6.3 In order to thrive in this economic market, it is critical for retailers to dive into consumer data and apply their learnings strategically.

Consumer 286

Consumer Advertising Management Marketing 286

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Grocer Payment Services Consumer 118

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 243

Marketing Advertising Customer Experience Planning 243

Retail TouchPoints

FEBRUARY 25, 2021

Ecommerce optimization platform Ideoclick has added Instacart, Walmart and Target to its portfolio of supported advertising platforms. The move aims to position Ideoclick as a single advertising management solution with a comprehensive, API-driven view of digital performance across multiple platforms.

Advertising 147

Advertising Inventory Management Retailing Pricing Management 147

Retail TouchPoints

OCTOBER 7, 2020

To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 147

Advertising Sporting Goods Promotions Consumer 147

Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Williams as its new chief marketing officer. Williams names new chief marketing officer appeared first on Inside Retail. He will start on the new role in the coming weeks. The post R.M.

Marketing 246

Marketing Advertising Apparel Management 246

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Retail TouchPoints

FEBRUARY 23, 2023

These new capabilities are now available to grocers across North America and are already being used by wholesalers like Associated Food Stores as well as retailers including New Seasons Market , Niemann Foods , The Fresh Market and Uncle Giuseppe’s Marketplace.

Management 247

Management Grocer Fulfillment Wholesale 247

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 285

Marketing Promotions Advertising Comparison Shopping 285

Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

Marketing 301

Marketing Advertising Consumer Shipping 301

Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. retailers all offer.

Advertising 295

Advertising Consumer Marketing Management 295

Retail TouchPoints

NOVEMBER 11, 2022

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

Marketing 239

Marketing Department Stores Advertising Management 239

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. But a separate survey from Motive.co Data Privacy Becomes a CMO Priority.

Marketing 278

Marketing Advertising Consumer Customer Retention 278

365 Retail

JULY 14, 2022

Today, eBay Ads has announced the appointment of Upasana Gupta as its new General Manager of Advertising in the UK. Heading up the eBay Ads UK team based in Richmond, London, Upasana will focus on driving adoption of advertising solutions to help sellers to thrive, brands to grow, and buyers to discover products on the eBay platform.

Advertising 62

Advertising Management Marketing ATS 62

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

Brand Management 78

Brand Management Management Consumer Marketing 78

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 234

Marketing Retail Marketing Advertising Promotions 234

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. All of that, including managing returns, is done for them. Video has indeed evolved.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail TouchPoints

JUNE 1, 2022

CPG brands need to recognize the challenges marketers currently face and create audience segments for seamless recession planning and activation. Justin Petty is the SVP, Media Solutions and Product Management, Media Center Of Excellence at IRI.

Advertising 241

Advertising Consumer Management Marketing 241

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 286

Advertising Marketing Social Commerce Consumer 286

Retail TouchPoints

AUGUST 12, 2021

This new generation of online surveys is starting to have a significant impact not only on ad testing but on the entire spectrum of product development and marketing research, from consumer behavior analysis to pricing and brand tracking. Rasto Ivanic is a Co-founder and CEO of GroupSolver ®, a market research tech company.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 298

Social Commerce Beauty and Health Advertising Merchant Services 298

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. How can retailers capitalize on this shift and the emerging market opportunities? This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets.

Advertising 211

Advertising Grocer Marketing Consumer 211

Retail TouchPoints

NOVEMBER 15, 2021

That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Yet many believe that video content is too expensive to produce, can weigh down web or mobile performance and is too cumbersome to host, manage and distribute. Here’s a look at the hard facts and myths that exist about video marketing.

Marketing 273

Marketing Advertising Consumer Shopping 273