Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. Shopping is one of life’s simple pleasures.

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Inside Retail

JULY 23, 2023

Reduce advertising costs Nothing is more frustrating for a consumer than looking for a product online, to find it’s out of stock. Marketers need to have access to accurate inventory data to be able to switch ads off when products sell out or turn ads on when stock becomes available.

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Inside Retail

DECEMBER 13, 2022

The deal comes at an interesting time, according to advertising firm Spinach’s general manager and media director Ben Willee, with cost of living pressures forcing many Australians to weigh up each expense’s total value. They are under enormous pressure to increase revenue, [and] advertising is clearly in their sights.

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Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

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Inside Retail

JANUARY 9, 2024

One European retailer said it was delaying marketing campaigns for some specific goods until stocks were secured. Major container ship operators like Maersk and Hapag-Lloyd are re-routing vessels away from the Suez Canal – the shortest route from Asia to Europe – after militant attacks on vessels in the Red Sea.

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Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.

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Inside Retail

APRIL 16, 2024

million units shipped versus 50.1 million units shipped by Apple. Ryan Reith, group vice president with IDC, was quoted as saying that the recovery of the smartphone market continues to move forward with optimism slowly building among top brands.

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Retail TouchPoints

SEPTEMBER 12, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. TikTok has made it frighteningly easy to buy — it’s literally a swipe and the product is on its way to you,” said Lee Parkhurst, Senior Brand Manager at Educational Insights , the first toy brand to test out TikTok Shop.

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Retail TouchPoints

JULY 7, 2023

There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints.

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Retail TouchPoints

JANUARY 12, 2023

Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. It’s up to the brand or its agency to manage what your pricing policies will be and how you prevent being undercut by resellers on Amazon. Make it a point to manage your own catalog of products. Keep things tidy.

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Retail TouchPoints

NOVEMBER 1, 2023

AI Tools to Create and Manage Product Imagery Google is the latest in a raft of digital platforms to roll out generative AI tools to help merchants with their product imagery. Amazon announced its own generative AI image tool last week and Meta made its suite of image tools available to all advertisers in October.

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Independent Retailer

DECEMBER 23, 2022

This is why inventory management is key, especially as retailers look to deal with unsold merchandise after the holidays. “Retailers must pay close attention to consumption patterns and build flexibility into their inventory management to address the changing needs of consumers.” Offer Promotions & Product Markdowns.

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

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Retail TouchPoints

APRIL 8, 2022

Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. Bottom line: more traffic = better results for advertisers. These include: Inventory Tracking tool.

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Inside Retail

JUNE 28, 2022

Helen Marsh, Gift Flick co-founder & CMO, says the aim is to remove the anxiety of ‘shopping before the shipping window cut-off date’ and replace that with a positive, creative new way for consumers to reveal physical gifts through a personalised digital experience. An end to order deadlines for online gift shopping.

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Inside Retail

JULY 7, 2022

“The First Nations Advisory Board provides us with the capacity to make a meaningful contribution to Closing the Gap, drawing on collective expertise and informed insights to make meaningful change,” said advisory board chair and Woolworths Group’s managing director of B2B and Everyday Needs Claire Peters. I certainly can’t wait.”.

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Retail TouchPoints

JULY 26, 2021

Building an online presence starts with a well-designed website supported by an effective digital marketing plan. Digital Marketing. While you are no doubt familiar with brand marketing, online customer acquisition is a whole different animal. Wholesalers are used to shipping pallets and containers from one warehouse to another.

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Wiser

AUGUST 24, 2017

Instead of consumers waiting around to purchase certain items during their respective sale, they will begin to purchase them when they need them or when a targeted marketing campaign sparks their interest. . For example, if you want to see your cart abandonment rate decrease, free shipping is a great way to increase conversions online.

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Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. ” It’s All About the Money, Which in Ecommerce Means Advertising.

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Wiser

OCTOBER 31, 2022

The way that you market and advertise can attract new customers and help improve your relationships with current ones, which in turn will boost your overall profits. This is why it’s important that a company creates a smooth, manageable sales process. 5: Add or Eliminate Shipping Prices.

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Retail TouchPoints

MARCH 3, 2022

In fact, 42% of consumers now expect two-day shipping for every online purchase they make, and 77% are more likely to purchase an item if it can be delivered in two days or less, according to Ware2Go research. By 2027, the global last mile delivery market is expected to reach more than $200 billion , nearly double what it was in 2020.

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Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Think about how best to manage engagement and monitor to make certain you’re providing value. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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Inside Retail

DECEMBER 21, 2021

Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.

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Retail TouchPoints

DECEMBER 19, 2022

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. To put this into perspective, Cowen Equity Research has predicted that the sneaker resale market will be worth $30 billion globally by 2030.

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Retail TouchPoints

OCTOBER 21, 2021

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. “It Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this.

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Indigo 9 Digital

JUNE 7, 2022

If you are curious about how Tesco is managing to stay on top then consider these five elements of its strategy. Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share. Value for money. Fast delivery. Source: Bloomberg.

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Independent Retailer

OCTOBER 19, 2021

No matter how busy you get, holiday marketing should be one of your biggest priorities to help break sales records. While some aspects of holiday marketing will be different this season, others will remain the same. Digital advertising has become more crowded and less effective. Web push messages are for computers.

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Retail TouchPoints

AUGUST 5, 2022

Media articles abound about the skyrocketing marketing dollars required to woo new consumers. As just one example, Chewy was a pandemic winner, but the company spent more than half a billion dollars marketing to consumers in 2021. Andrea Montero is Director of Product Management at Forter , a leader in ecommerce fraud prevention.

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Wiser

OCTOBER 11, 2023

It encapsulates everything from the type of goods or services sold, to the pricing strategy and marketing tactics employed. The role of eCommerce models in online businesses is multifaceted. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings. For example, Amazon and eBay.

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Independent Retailer

OCTOBER 14, 2021

The same can be said for businesses looking to gain market share. While the trend is projected to continue, with one market research study predicting that the personalized gifts market will reach $38.66 The post Personalized Packaging Drives Loyalty & Market Share appeared first on Independent Retailer.

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Retail TouchPoints

SEPTEMBER 8, 2021

A business model that was only possible with their unparalleled investment in the systems and shipping, fulfillment and supply chain infrastructure to support it. grocery market. When a brand’s products are warehoused closer to the consumer, they save on shipping and logistics costs.

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Wiser

DECEMBER 12, 2022

MAP policies can also help set an expectation for the price of certain products across the market, which is helpful for smaller businesses that are looking to sell products based on value without the fear of a price war looming in the distance. How Retailers Can Work Around Minimum Advertised Price. Some options include: Free shipping.

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Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Retail TouchPoints

JANUARY 3, 2023

After a certain amount of time, brands will eventually tap into their total addressable market from an acquisition side of things,” explained Chambers in an interview with Retail TouchPoints. Tip 2: Tailor marketing and advertising strategies based on customer relationship status.

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Small Biz Trends

JANUARY 6, 2023

Social Media Marketing Service. However, it is important to also have some experience and knowledge surrounding social media marketing. To start a house cleaning business , you just need some basic cleaning supplies and a way to advertise your services. And most people already have those covered. SEO Service.

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Inside Retail

JUNE 9, 2022

When you’ve got container ships stuck in the port at Long Beach, and consumers can’t get your product, you’re leaving money on the table, and that’s not a good thing,” Bergh said, adding “the name of the game is now supply chain resilience and agility”. Perhaps the most controversial statement made was: “Globalisation is dead.”.

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Inside Retail

MAY 3, 2022

Upon arriving home and sensing a gap for youth-driven fashion in the market, he decided to capitalise on that and started printing The Beatles t-shirts for the group’s fan club in Australia. ML: At that time, women were entering new roles in the workforce, so [work wear] was a niche market. He was always looking for the next thing.

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