Retail TouchPoints

DECEMBER 8, 2023

CTV’s flexibility, accessibility and pricing make it a better deal for consumers, and its advanced advertising capabilities make it better for brands. As we all set our sights on 2024, let’s take a look at three of the biggest advantages CTV offers marketers and how some brands are already tapping into that potential.

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Hyken

JUNE 6, 2023

It looks free and may be advertised as free, but it’s not free. Let’s use free shipping as an example. I think we can all agree, free shipping is not free. I think we can all agree, free shipping is not free. You pay the annual fee to get something for “free” – as in free shipping. Isn’t that the same as free?

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Retail TouchPoints

NOVEMBER 2, 2021

Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be. Enter: mobile marketing. Map Customer Journeys for Data-Driven Mobile Marketing. Always keep the experience in mind. Key Takeaways.

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Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Inside Retail

JULY 11, 2023

Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war. As the Germans began sinking ships full of British supplies to Australia, Marmite disappeared from the shelves. As a result, there was a gap in the market for a yeast spread.

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Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. Shopping is one of life’s simple pleasures. Krishna Vishnubhotla is VP of Product Strategy at Zimperium.

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Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.

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Retail TouchPoints

SEPTEMBER 26, 2023

Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. It is not possible to have a good sales strategy without a solid advertising strategy and vice versa, but oftentimes these teams operate in silos. Perform your advertising research now. What still needs to ship?

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Small Biz Trends

OCTOBER 13, 2022

Are you looking for some fantastic marketing ideas to help with your Black Friday promotions? In this blog post, we will share 20 of the best marketing tips for Black Friday. What Is Black Friday Marketing? Black Friday is a marketing term used to describe the Friday following Thanksgiving Day in the United States.

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Inside Retail

FEBRUARY 28, 2024

The benefits of global e-commerce expansion are obvious: market diversification, new revenue streams, 24/7 business operations and increased brand awareness. Wait for some organic traction – don’t rush it Rushing into global markets without a solid plan? If you’re on Shopify, it’s as easy as flipping a switch to Shopify Markets.

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Inside Retail

OCTOBER 29, 2023

Apart from fast shipping and the usual discounts for Black Friday and Cyber Monday, the company is betting that targeted ads, powered by artificial intelligence (AI), will draw more shoppers and advertisers to its platform. I think both of those are real advantages in our advertising area right now,” Jassy said.

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Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Inside Retail

SEPTEMBER 7, 2023

While the manufacturers provide the product details and the products themselves, Temu handles everything else – from customs processing to international shipping. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs.

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Inside Retail

APRIL 16, 2024

million units shipped versus 50.1 million units shipped by Apple. Ryan Reith, group vice president with IDC, was quoted as saying that the recovery of the smartphone market continues to move forward with optimism slowly building among top brands.

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Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

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Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

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Retail TouchPoints

JULY 7, 2023

There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints.

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Inside Retail

JULY 23, 2023

Reduce advertising costs Nothing is more frustrating for a consumer than looking for a product online, to find it’s out of stock. Marketers need to have access to accurate inventory data to be able to switch ads off when products sell out or turn ads on when stock becomes available.

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Retail TouchPoints

DECEMBER 8, 2021

In light of well-publicized shipping delays and inventory shortages, they may find some empty shelves. adults revealed that, while expectations around delivery and shipping are split, concern has begun to rise. But what are Panic Saturday shoppers likely to find when they show up this December 18?

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Inside Retail

JANUARY 9, 2024

One European retailer said it was delaying marketing campaigns for some specific goods until stocks were secured. Major container ship operators like Maersk and Hapag-Lloyd are re-routing vessels away from the Suez Canal – the shortest route from Asia to Europe – after militant attacks on vessels in the Red Sea.

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Inside Retail

JULY 5, 2022

Amazon’s charge into the Australian market continues at pace with revenues doubling and a massive investment in infrastructure. Forecasts suggest that over the coming years Amazon is set to grab significant e-commerce market share in the Australian market. . Market products effectively to drive awareness and sales.

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Retail TouchPoints

MARCH 8, 2023

After three years of supply chain logistics and shipping delays, retailers have too much inventory sitting on shelves, and consumer demand continues to be in flux as inflation maintains a strong grip on budgets everywhere. Dan Silver is the Chief Marketing Officer at ZineOne , a pioneer and leader of in-session marketing.

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Retail TouchPoints

JANUARY 12, 2023

Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. Don’t start without a marketing strategy. Make sure you account for Amazon, your website as well as other sales channels in your marketing/advertising budgets. Neatness counts at Amazon.

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Retail TouchPoints

JULY 1, 2022

Digital marketers today love to talk about the customer journey. When marketers talk about reviews, experiences, advocacy and evangelism, they are not discussing how people buy chewing gum or a pack of spaghetti. Nonetheless, Western marketers shouldn’t lose hope. A trip to the grocery store is not a journey.

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Wiser

DECEMBER 1, 2017

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

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Inside Retail

DECEMBER 13, 2022

The deal comes at an interesting time, according to advertising firm Spinach’s general manager and media director Ben Willee, with cost of living pressures forcing many Australians to weigh up each expense’s total value. They are under enormous pressure to increase revenue, [and] advertising is clearly in their sights.

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Retail TouchPoints

APRIL 8, 2022

Google can afford to offer up all these services for free because its business model has always been built around advertising. Bottom line: more traffic = better results for advertisers. Merchants that are also advertisers can use this tool in tandem with Google Ads Insights for even deeper performance insights.

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Wiser

AUGUST 24, 2017

Instead of consumers waiting around to purchase certain items during their respective sale, they will begin to purchase them when they need them or when a targeted marketing campaign sparks their interest. . For example, if you want to see your cart abandonment rate decrease, free shipping is a great way to increase conversions online.

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Retail TouchPoints

SEPTEMBER 12, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. reads the company announcement.

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Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. ” It’s All About the Money, Which in Ecommerce Means Advertising.

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Retail TouchPoints

NOVEMBER 1, 2023

Amazon announced its own generative AI image tool last week and Meta made its suite of image tools available to all advertisers in October. AI Tools to Create and Manage Product Imagery Google is the latest in a raft of digital platforms to roll out generative AI tools to help merchants with their product imagery.

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Wiser

OCTOBER 31, 2022

The way that you market and advertise can attract new customers and help improve your relationships with current ones, which in turn will boost your overall profits. 5: Add or Eliminate Shipping Prices. If you haven’t been charging shipping for your online products, consider adding a fee with each order.

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Inside Retail

JUNE 28, 2022

Helen Marsh, Gift Flick co-founder & CMO, says the aim is to remove the anxiety of ‘shopping before the shipping window cut-off date’ and replace that with a positive, creative new way for consumers to reveal physical gifts through a personalised digital experience. An end to order deadlines for online gift shopping.

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Inside Retail

MARCH 28, 2022

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. Know your Return on Advertising Spend (ROAS).

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Retail TouchPoints

DECEMBER 21, 2023

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods.

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Inside Retail

APRIL 4, 2024

Due to growing safety concerns, especially for femme-presenting individuals and the elderly, the market for non-lethal self-defense weapons, such as pepper sprays or wearable devices, is expanding, especially in North America. According to Verified Market Research , the self-defense products market was valued at around $2.9

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