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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.”

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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4 Ways Google is Making it Easier to Shop (and Sell)

Retail TouchPoints

Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. Bottom line: more traffic = better results for advertisers.

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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. To put this into perspective, Cowen Equity Research has predicted that the sneaker resale market will be worth $30 billion globally by 2030.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. Media articles abound about the skyrocketing marketing dollars required to woo new consumers. And some 40% of declined shoppers will never try that site again.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. “It The result is a much lower barrier of entry for merchants looking to capitalize on Google’s massive reach.