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The four trends defining online retail in 2024

Inside Retail

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. Thinking Long Term. UK and Indonesia.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

While the manufacturers provide the product details and the products themselves, Temu handles everything else – from customs processing to international shipping. This is especially true in the fast-paced e-commerce sector, where success and failure happen swiftly. Gamified advertising hinges on two core elements: challenge and reward.

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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. Shopping is one of life’s simple pleasures. Krishna Vishnubhotla is VP of Product Strategy at Zimperium.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022. Photo courtesy of TikTok)

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Grab customer attention across channels with a diversified strategy

Inside Retail

Whether you’re just starting out or optimising your existing multichannel strategy, diversifying your e-commerce presence is most successful when you: Connect to the right channels. Market at the right time. Invest in digital marketing and retail media to maximise your presence in each channel. Social commerce.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods.

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