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Is Wesfarmers’ Disney duet a sign of things to come?

Inside Retail

Last week, Wesfarmers dropped the gauntlet. . The deal comes at an interesting time, according to advertising firm Spinach’s general manager and media director Ben Willee, with cost of living pressures forcing many Australians to weigh up each expense’s total value. The new subscription deal, which costs $14.99 Netflix next?

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Five ways to reduce operating costs in your retail business

Inside Retail

Reduce advertising costs Nothing is more frustrating for a consumer than looking for a product online, to find it’s out of stock. Marketers need to have access to accurate inventory data to be able to switch ads off when products sell out or turn ads on when stock becomes available.

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How to leverage the latest tech to attract and convert customers

Inside Retail

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. It was just over our target.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Helen Marsh, Gift Flick co-founder & CMO, says the aim is to remove the anxiety of ‘shopping before the shipping window cut-off date’ and replace that with a positive, creative new way for consumers to reveal physical gifts through a personalised digital experience. or drop us a line at hello@giftflick.com.au.

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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. Last Crumb even drops limited amounts of special-flavored cookies. . How Resellers Use Bots to Their Advantage.

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Understanding eCommerce Business Models: A Guide

Wiser

It encapsulates everything from the type of goods or services sold, to the pricing strategy and marketing tactics employed. The role of eCommerce models in online businesses is multifaceted. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings. For example, Amazon and eBay.