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How to leverage the latest tech to attract and convert customers

Inside Retail

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. It was just over our target.

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What Is Dropshipping? Pros And Cons Of Drop Shipping For Sellers, Manufacturers, And Customers

Retail Minded

Therefore, to make it successful, sellers need to invest in advertising to get their stores noticed. Most importantly, they have an easy route to market and don’t have to spend valuable time looking for vendors to sell their products. The latter is related to a disadvantage, though. As for the pros for manufacturers, there are many.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

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Five ways to reduce operating costs in your retail business

Inside Retail

Reduce advertising costs Nothing is more frustrating for a consumer than looking for a product online, to find it’s out of stock. Marketers need to have access to accurate inventory data to be able to switch ads off when products sell out or turn ads on when stock becomes available.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Is Wesfarmers’ Disney duet a sign of things to come?

Inside Retail

Last week, Wesfarmers dropped the gauntlet. . The deal comes at an interesting time, according to advertising firm Spinach’s general manager and media director Ben Willee, with cost of living pressures forcing many Australians to weigh up each expense’s total value. The new subscription deal, which costs $14.99

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.