Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Advertising Retail Marketing Location 130

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Benefits of using shopper data in retail marketing.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. That’s the real big opportunity that we’re sitting on at the moment.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Retail TouchPoints

MAY 18, 2023

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S., UK, Canada and India.

Promotions 249

Promotions Consumer Advertising Marketing 249

Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

365 Retail

NOVEMBER 25, 2021

If you manage a retail chain that is either currently operating internationally or is looking to do so, then you will need to look at your marketing campaign. This article will explore marketing tips to get you thinking. Marketing Translation. Utilise Social Media.

Retail Marketing 52

Retail Marketing Marketing Advertising Promotions 52

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

Advertising 228

Advertising Accounting Marketing Retail Marketing 228

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 263

Advertising Fulfillment Customer Experience Marketing 263

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 174

Marketing Advertising Consumer Planning 174

Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 241

Marketing Consumer Advertising Social Commerce 241

Retail TouchPoints

FEBRUARY 5, 2024

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Complexity cannot live here.

Accounting 254

Accounting Finance Marketing Consumer 254

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. We’re seeing successful advertising tactics arise in many retail verticals for different reasons.

Marketing 191

Marketing Beauty and Health Sporting Goods Advertising 191

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change. Examine Your Marketing Technology Stack.

Marketing 81

Marketing Payment Services Customer Experience Advertising 81

Retail TouchPoints

SEPTEMBER 20, 2021

How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave? Simply put, what is the future of experiential retail? Experiential Retail: What it is and How we Got Here.

Advertising 271

Advertising Consumer Shopping Marketing 271

Retail TouchPoints

OCTOBER 14, 2022

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. It fosters unforgettable audience experiences without limits, giving the brands we serve exactly what they need to inspire and engage with their audiences at every stage of their path to purchase.”. .

Advertising 195

Advertising Promotions Retail Marketing Marketing 195

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 310

Customer Experience Social Commerce Advertising Shopping 310

Retail TouchPoints

NOVEMBER 21, 2023

If retailers are only prioritizing their marketing dollars from Black Friday through Christmas Day, they’re likely missing out on an audience that has already begun their holiday shopping. The takeaway for retailers is that there isn’t a hard stop to holiday cheer, and brands can extend the deals and savings well into 2024.

Shopping 244

Shopping Specialty Retailers Consumer Department Stores 244

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Think about how best to manage engagement and monitor to make certain you’re providing value. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

Kiosk 249

Kiosk Outdoor Checkout Marketing 249

Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? While we may be some way off robots manning the tills, there are certainly elements of AI beginning to creep into retail.

Advertising 147

Advertising Shopping Promotions Checkout 147

Shopper Intelligence

APRIL 30, 2021

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. Sales vs Marketing.

Management 52

Management Promotions Accounting Marketing 52

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Marketing 57

Marketing Consumer Point of Sale Advertising 57

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value.

Consumer 255

Consumer Marketing Retail Marketing Advertising 255

365 Retail

MAY 25, 2022

Wunderkind, the leading performance marketing engine that powers personalisation at scale for online brands and retailers, has scaled its operations in Europe with the opening of its Dutch HQ in Amsterdam. Already established in the U.S.

Advertising 117

Advertising Marketing Management Retail Marketing 117

Inside Retail

MAY 29, 2023

Joined by his management team, McMillon met with suppliers, merchants, grantees, artisans and MSMEs (micro and small to medium enterprises) across the company’s programs, such as Walmart Sourcing, Walmart Vriddhi, Flipkart, PhonePe, Walmart Marketplace, Walmart Global Tech In India and Walmart Foundation. per cent to US$26.8

Merchant Services 130

Merchant Services Payment Services Wholesale Fulfillment 130

Shopper Intelligence

MAY 26, 2022

Shopper Marketing – think of it as a diversion. If shopper marketing is to deliver a return on investment it has to change the process that would otherwise be taking place – the default. Marketing that just supports existing behaviour may have a role to maintain our sales, but is unlikely to pay back expensive activations.

Marketing 52

Marketing Supermarket Returns Planning 52

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad.

Beauty and Health 130

Beauty and Health Fulfillment Advertising Consumer 130

Retail Next

MARCH 10, 2020

As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Email Marketing.

Marketing 64

Marketing Accounting Advertising Jewelry 64

Retail TouchPoints

JULY 8, 2020

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Retailers and advertisers can closely review and monitor dwell time using location data.

Location 268

Location Retail Marketing Marketing Advertising 268

Retail TouchPoints

APRIL 28, 2021

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. Fashion and jewelry won’t be the only market segments to experience an online shopping surge.

Jewelry 154

Jewelry Fashion Marketing Apparel 154

365 Retail

JUNE 7, 2023

reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores, and content affinities. However, as consumer shopping preferences and behaviours have shifted over the years, the brand needed a comprehensive solution to bring together and manage all of these disparate data sources.

Customer Experience 70

Customer Experience Advertising Consumer Retail Marketing 70

Cross Cap

OCTOBER 12, 2017

“Omni-channel marketing” phrase has been making a lot of noise in the recent years. Being “Multi-channel” meant to achieve the reach and discoverability by hitting the audience with a marketing message across the different marketing channels. That’s where omni-channel marketing comes into play. eCommerce.

Marketing 52

Marketing Planning Advertising Management 52

DMS Retail

JANUARY 19, 2024

Retailers, from small boutiques to large chains, are leveraging these technologies to enhance customer experience and streamline operations. AI is at the forefront of this evolution, particularly in marketing. One significant advantage of AI in retail is its ability to analyze vast amounts of data. ChatGPT for Retail Managers

Boutique 40

Boutique Target Market Advertising Consumer 40

365 Retail

APRIL 2, 2024

Effective marketing of these brands is crucial for boosting sales and building customer loyalty. Redefining Private Labels The evolution of private label brands from basic, economical options to key players in the retail market is a reflection of creativity and strategic marketing.

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

365 Retail

JULY 18, 2023

UK retailers are losing millions in revenue and putting themselves at risk with tied-up capital due to excess stock, finds new research by product performance management (PPM) platform ROI Hunter. Beyond this, the current promotion strategies favoured by retailers are unknowingly worsening the situation.

Promotions 52

Promotions Advertising Consumer Management 52

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Adoption of the omnichannel distribution system and cross-channel marketing.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94