Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 249

Advertising Fulfillment Customer Experience Marketing 249

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Benefits of using shopper data in retail marketing.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: Keep a pulse on local events that bring in extra tourism to your area, and double down on your local retail marketing efforts during these times for a wider audience pool. Shopify predicts 42.9%

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

365 Retail

NOVEMBER 25, 2021

If you manage a retail chain that is either currently operating internationally or is looking to do so, then you will need to look at your marketing campaign. This article will explore marketing tips to get you thinking. The post Retail Marketing Tips For International Chains appeared first on 365 RETAIL | Retail News.

Retail Marketing 52

Retail Marketing Marketing Advertising Promotions 52

Retail TouchPoints

FEBRUARY 5, 2024

Second, a larger increase in the need for personalized advertising. Finally, and much further out, uber-hyper-focused audience segmentations accelerate the industry toward achieving the elusive marketing holy grail of 1:1 ad-to-conversion ratio.

Accounting 244

Accounting Finance Marketing Consumer 244

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Advertising Retail Marketing Location 130

Retail TouchPoints

OCTOBER 14, 2022

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. It fosters unforgettable audience experiences without limits, giving the brands we serve exactly what they need to inspire and engage with their audiences at every stage of their path to purchase.”. .

Advertising 195

Advertising Promotions Retail Marketing Marketing 195

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 253

Marketing Promotions Advertising Comparison Shopping 253

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. In the past, teams of marketers would be responsible for developing campaign ideas, refining those into ads and then making sure those ads reached the right audiences.

Marketing 233

Marketing Advertising Management Consumer 233

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 301

Customer Experience Social Commerce Advertising Shopping 301

Retail TouchPoints

SEPTEMBER 20, 2021

This concept fueled a lot of retailers; in fact, 68% stated that they would begin investments towards experiential retail in 2020. Fast forward to today and we are seeing immersive experiences in multiple industries, including advertising, food and beverage, sports and retail shopping.

Advertising 262

Advertising Consumer Shopping Marketing 262

Inside Retail

MAY 19, 2024

Born in France, his first job after university was as a product manager for L’Oréal in Tokyo, where he became fluent in Japanese. But it’s not enough to communicate on social media alone, especially as the advertising around natural skincare becomes increasingly noisy. The hardest part is selecting which stories to tell, Réthoré said.

Customer Retention 147

Customer Retention Department Stores Consumer Marketing 147

Shopper Intelligence

APRIL 30, 2021

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. Sales vs Marketing.

Management 52

Management Promotions Accounting Marketing 52

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market. It operates using cameras to identify the demographics of those instore.

Advertising 147

Advertising Shopping Promotions Checkout 147

Retail TouchPoints

NOVEMBER 21, 2023

For retail marketers looking at where and how to effectively reach holiday shoppers, look no further than their living rooms, as they’ll be streaming more than ever. 1 Roku Internal Data, Analysis of Q4 2022 Madeline Ware is the Ad Marketing Manager for Retail, Tech, Telco and Auto at Roku , the #1 TV streaming platform in the U.S.

Shopping 230

Shopping Specialty Retailers Consumer Department Stores 230

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 174

Marketing Advertising Consumer Planning 174

Retail TouchPoints

JANUARY 28, 2022

Think about how best to manage engagement and monitor to make certain you’re providing value. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy. Here are some best practices for making the most of it: Think about who you want to reach.

Kiosk 235

Kiosk Outdoor Checkout Marketing 235

365 Retail

MAY 25, 2022

and UK markets, and currently working with 1,200 customers globally including Clarins, Clarks, Hello Fresh and SONOS, the performance-driven marketing solution for online retailers will roll-out into numerous markets, including France, Germany and the Nordics, in the coming 18 months. Already established in the U.S.

Advertising 117

Advertising Marketing Management Retail Marketing 117

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. billion in 2022 to S$3.9

Beauty and Health 130

Beauty and Health Fulfillment Advertising Consumer 130

Inside Retail

MAY 29, 2023

Joined by his management team, McMillon met with suppliers, merchants, grantees, artisans and MSMEs (micro and small to medium enterprises) across the company’s programs, such as Walmart Sourcing, Walmart Vriddhi, Flipkart, PhonePe, Walmart Marketplace, Walmart Global Tech In India and Walmart Foundation. per cent to US$26.8

Merchant Services 130

Merchant Services Payment Services Wholesale Fulfillment 130

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021?

Consumer 245

Consumer Marketing Retail Marketing Advertising 245

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Back-to-school shopping trends will take shape as states decide when and how to reopen schools.

Marketing 181

Marketing Beauty and Health Sporting Goods Advertising 181

365 Retail

JUNE 7, 2023

reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores, and content affinities. However, as consumer shopping preferences and behaviours have shifted over the years, the brand needed a comprehensive solution to bring together and manage all of these disparate data sources.

Customer Experience 70

Customer Experience Advertising Consumer Retail Marketing 70

365 Retail

JULY 18, 2023

UK retailers are losing millions in revenue and putting themselves at risk with tied-up capital due to excess stock, finds new research by product performance management (PPM) platform ROI Hunter. Beyond this, the current promotion strategies favoured by retailers are unknowingly worsening the situation.

Promotions 52

Promotions Advertising Consumer Management 52

Retail TouchPoints

JULY 8, 2020

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Knowing how audiences engage with various media channels is crucial for building a more cohesive and intelligent marketing mix, but it’s no easy task. Uncovering each channel’s conversion window.

Location 258

Location Retail Marketing Marketing Advertising 258

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

First-Party Data Marketing Is The New Norm. While Google slates to phase out its third-party cookies, digital advertisers keep a close eye. Third-party data has helped marketers, especially small businesses, access prospecting, and lead generation data. As a digital channel, the metaverse is relatively new to marketing.

Marketing 81

Marketing Payment Services Customer Experience Advertising 81

Retail TouchPoints

APRIL 28, 2021

What does all of this mean for marketers in the weeks ahead, and even beyond? We are experiencing market rebounds across categories. For retail marketers and consumers alike, hope and optimism are not just on the horizon, but on the rise. Udayan Bose is Founder and CEO of NetElixir.

Jewelry 152

Jewelry Fashion Marketing Apparel 152

DMS Retail

JANUARY 19, 2024

Strategic Insights through Predictive Analytics : In retail, predictive analytics powered by AI helps in understanding market trends and consumer behaviors. Retailers can optimize their marketing efforts, from selecting the best advertising channels to timing their campaigns for maximum impact. All the Success!

Boutique 40

Boutique Target Market Advertising Consumer 40

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

365 Retail

APRIL 2, 2024

Redefining Private Labels The evolution of private label brands from basic, economical options to key players in the retail market is a reflection of creativity and strategic marketing. This innovative method of promotion goes beyond traditional marketing tactics. With over 555.6

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

Retail TouchPoints

MAY 3, 2022

Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this. We went to market saying ‘TikToks, not ads,’ and we’re doing that and it’s working. A positive message also can focus on inspiration, according to Sevilla.

Marketing 228

Marketing Consumer Advertising Social Commerce 228

Retail Minded

MAY 16, 2023

Advertise for Free Speaking of branding, giving your retail employees uniforms can also provide you with free advertising. Differentiate Managers’ Uniforms It’s good to have a sense of consistency among employee uniforms. However, it can also help to differentiate managers’ uniforms from other employees’ uniforms.

Advertising 52

Advertising Management Promotions Shopping 52

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Inventory management and customized customer information will also benefit from these data-driven solutions.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

CJ Retail Solutions

APRIL 28, 2022

And utilising a retail store audit is one of the best ways for a merchandiser to capture critical field data that affects the health of their company and its products. By analysing longitudinal data, business owners and managers can prove what does and doesn’t work to make informed decisions or adjustments to their retail strategy. .

Promotions 52

Promotions Advertising Management Planning 52