Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 226

Marketing Advertising Customer Experience Planning 226

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 270

Advertising Marketing Social Commerce Consumer 270

Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us?

Social Commerce 221

Social Commerce Advertising Marketing Consumer 221

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms.

Customer Experience 311

Customer Experience Social Commerce Advertising Shopping 311

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

Advertising 296

Advertising Shopping Promotions Marketing 296

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. In all other markets, Shops that do not enable checkout will no longer be allowed. The change will first be tested in the U.S.,

Merchant Services 291

Merchant Services Shopping Checkout Social Commerce 291

Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

Merchant Services 257

Merchant Services Social Commerce Checkout Payment Services 257

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

Jewelry 300

Jewelry Social Commerce Apparel Advertising 300

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend.

Advertising 277

Advertising Accounting Marketing Promotions 277

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 243

Marketing Consumer Advertising Social Commerce 243

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

Advertising 230

Advertising Fashion Point of Sale Marketing 230

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

Fulfillment 249

Fulfillment Social Commerce Customer Retention Consumer 249

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We

Merchant Services 247

Merchant Services Advertising Management Shopping 247

Retail TouchPoints

JULY 22, 2022

Alison Stiefel, General Manager of ShopStyle. ShopStyle is all about curating an inspirational shopping experience that helps people discover their personal style,” said Alison Stiefel, General Manager of ShopStyle. I’d say we’re more of a social commerce platform than a marketplace. million loyalty members.

Fashion 288

Fashion Social Commerce Shopping Advertising 288

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 249

Merchant Services Finance Advertising Marketing 249

Retail TouchPoints

AUGUST 30, 2023

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a few of the reasons that brands like Henry Rose are capitalizing on this engagement opportunity by using TikTok as a primary top-of-funnel marketing channel. “We million impressions.

Advertising 229

Advertising Promotions Consumer Returns 229

Inside Retail

APRIL 16, 2024

According to eMarketer, social commerce sales hit US$67 billion in 2023 and are expected to reach up to US$144.5 To put that into perspective, social commerce sales were barely US$27 billion in 2020. A major player in the social commerce field that has been picking up traction as of late is TikTok.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Inside Retail

FEBRUARY 20, 2023

They are collectively referred to as martech – short for marketing technology. If you ask Amazon, then it’s a platform to create marketing campaigns. Amazon’s definition covers the advertising function, but not the other pieces. As a CX researcher, I find the whole martech space fascinating.

Customer Experience 130

Customer Experience Marketing Advertising Social Commerce 130

Inside Retail

JUNE 1, 2022

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. In an industry that’s already heavily saturated, hundreds of emerging digital channels have made it increasingly difficult to stand out, writes Simon Kelly, solutions manager, Apac at ChannelAdvisor. Market at the right time.

Social Commerce 130

Social Commerce Fulfillment Wholesale Consumer 130

Retail TouchPoints

JANUARY 24, 2023

Profit margins in this area are typically many times larger than those generated by selling products to consumers, but some nascent media “moguls” are concerned about measurement, data management and connecting ads to customer actions in the digital and physical worlds (just like with the rest of retail). “We

Home Furnishings 270

Home Furnishings Advertising Consumer Customer Experience 270

Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. and managed by the U.S. in November 2022.

Merchant Services 246

Merchant Services Payment Services Shopping Checkout 246

Inside Retail

MAY 7, 2023

E-commerce sales in Asia are expected to nearly double between 2021 and 2025,” Simone Morandi, growth markets commerce lead at Accenture Song, the company’s digital agency, told Inside Retail. He went on to say that creating consumer awareness about a product or service can be challenging. per cent in 2023.

Social Commerce 130

Social Commerce Consumer Fulfillment Advertising 130

Retail TouchPoints

OCTOBER 14, 2022

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. “TikTok is a place where businesses of all sizes can connect with audiences, grow their customer base and drive revenue. Facilitating Connections Between Brands and Creators.

Advertising 281

Advertising Fulfillment Returns Shopping 281

Retail TouchPoints

OCTOBER 7, 2022

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. This doesn’t necessarily mean the end of affiliate marketing.

Merchant Services 251

Merchant Services Checkout ATS Fulfillment 251

365 Retail

MARCH 1, 2022

Orla Power, Marketing Director at Luzern eCommerce. Brands will embrace social commerce by using social to test and learn. There has been increasingly higher usage of social media platforms among consumers looking to make purchases. Flawless delivery and fulfilment will eliminate the need to manage invent ory.

Social Commerce 109

Social Commerce Drop-Shipping Fulfillment Shopping 109

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 154

Beauty and Health Accounting Social Commerce Advertising 154

Retail TouchPoints

FEBRUARY 12, 2024

Watch for sneaky malicious links on social media Social media apps aren’t just a place for people to share photos and connect with friends. Platforms like TikTok and Instagram are rife with scammers looking to prey on young people who are susceptible to buying things they see advertised on the apps.

Shipping 227

Shipping Clienteling Returns Shopping 227

Retail TouchPoints

AUGUST 24, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” in November 2022.

Shopping 204

Shopping Merchant Services Fulfillment Social Commerce 204

Retail TouchPoints

JULY 30, 2020

With COVID-19 cases still on the rise, Americans are preparing differently for this back-to-school season,” said Dave Fisch, General Manager of Shopkick in an interview with Retail TouchPoints. “ Heightened competition inspiring hyperlocal, omnichannel advertising. Gen Z-centric brands prioritizing digital community building.

Merchant Services 251

Merchant Services Advertising Apparel Planning 251

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. By the end of 2024, there will be more than two billion people worldwide classified as Generation Alpha, and they’re already acquiring more spending power: nearly 90% of U.S.

Consumer 267

Consumer Customer Experience Apparel Advertising 267

Retail TouchPoints

DECEMBER 2, 2022

Social media also has become an integral part of the business, especially because Economy Candy doesn’t pay for any advertising. “We’ve We’ve always just relied on word of mouth, and for a local neighborhood shop in 2022, word of mouth is social media ,” said Skye. Word-of-Mouth in the Digital Age.

Social Commerce 269

Social Commerce Clienteling Location Shopping 269

Retail TouchPoints

NOVEMBER 18, 2021

Enhance advertising and recommendation relevancy with better targeting and search. Customers today see one of two things [when they’re online] — one, you get a bunch of random advertisements that are annoying and not relevant to you, or two, you get ads based on what you’ve already searched for,” she said. Want more proof?

Consumer 249

Consumer Merchant Services Payment Services Advertising 249

365 Retail

OCTOBER 27, 2022

2 – Managing your cash and budgets. Q4 can be a busy and fast-paced time so without the right finance management, it’s easy to fall through the retail cracks. 4 – Marketing. Secondly, social commerce is increasingly critical. Once you hit those goals, you can hit the big bucks.

Checkout 98

Checkout Finance Social Commerce Advertising 98

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. The retail market size is continuously growing. According to a report , small specialty retail stores have a market size of $33.4bn in the US. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. In fact, posts from friends were the number three and four among top methods for users making purchases on social.

Payment Services 220

Payment Services Social Commerce Consumer Advertising 220

Rangeme

JUNE 8, 2021

Selling directly to consumers gives you freedom and flexibility with everything from marketing to pricing and shipping, making it easier to control perceptions. These websites allow you “to enter a market in a controlled and cost-effective way,” says Wanzama. These pre-built markets provide infrastructure, payments and delivery.”.

Payment Services 105

Payment Services Social Commerce Consumer Marketing 105

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 138

Consumer Payment Services Fulfillment Advertising 138