Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’
Retail TouchPoints
SEPTEMBER 27, 2021
Jocko Fuel started as a DTC brand in 2016, founded by former Navy Seal and jack-of-all-trades Jocko Willink, who is also a New York Times bestselling author, leadership consultant, podcast host and partner in the clothing line Origin USA. You can have a product with a 5:1 ROAS, but if that product has a negative net profit margin, who cares?
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