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Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Retail TouchPoints

Jocko Fuel started as a DTC brand in 2016, founded by former Navy Seal and jack-of-all-trades Jocko Willink, who is also a New York Times bestselling author, leadership consultant, podcast host and partner in the clothing line Origin USA. You can have a product with a 5:1 ROAS, but if that product has a negative net profit margin, who cares?

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From the Outback to Retail Shelves: Kakadu Kickers Shows KeHE Australia’s Best Kept Secret

Rangeme

Noni Weigand, Content & Social Media Manager at RangeMe & Graham Firrell, CEO & Founder of Kakadu Kickers The ‘Koala-fications’ of the Kakadu Plum For over 60,000 years, Indigenous Australian communities have wild-harvested and used the Kakadu Plum as a medicinal, nutritious, and tasty food source.