The Iconic’s chief marketing officer on creating a campaign that turns heads
Inside Retail
FEBRUARY 19, 2024
The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.
Let's personalize your content