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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

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Guest Post: Customer Experience: Expectation vs. Reality

Hyken

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. She writes about what customers expect from companies in 2021 and what they actually get. Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ).

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

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Next-Gen Co-Brand Cards are Tailored to You, by You

Retail TouchPoints

That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate. He brings a diverse and unique background that encompasses depth in the payment card industry, marketing and product expertise, and customer relationship management.

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Etsy Moves Executive Following Depop CEO Resignation

Retail TouchPoints

Patel Goyal has worked at Etsy since 2011, starting her career with the maker marketplace as Director of Marketplace Integrity, Trust and Safety — the first person to fill this role. I have no doubt Kruti is the right leader for Depop’s next chapter as we focus on nurturing its passionate community and improving the customer experience.

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Bang & Olufsen re-opens Ealing showroom following refurbishment

Retail Focus

Having closed its doors in late March to undergo a comprehensive refurbishment, Bang & Olufsen is delighted to announce that the store is now ready to re-open to welcome new and loyal customers alike. We believe in providing interactive and memorable experiences for customers shopping for high-end audio and visual products.

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Bark Ups the Ante in Petcare with Debut of Airline for Dogs

Retail TouchPoints

An Argus Platinum-rated charter company will be responsible for all aircraft, crew, maintenance and insurance-related matters, while Bark will handle the travel experience. Each plane will accommodate approximately 10 dogs and their human companions.

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