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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130
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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.

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Guest Post: Customer Experience: Expectation vs. Reality

Hyken

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. She writes about what customers expect from companies in 2021 and what they actually get. Consumers today expect speedier access to services than ever before. Follow up with customers after-sales.

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Next-Gen Co-Brand Cards are Tailored to You, by You

Retail TouchPoints

That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate. But now consumers want intangible benefits, including tailored experiences. Some things to think through: What are the customers’ needs?

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Is now the time to go direct to consumer?

Inside Retail

Of all the habits consumers have established in the past two years, some are more likely to stick than others and the uptick in online shopping is certainly one of them. Founded in 2011, the razor brand was sold to Unilever in 2016 for $1 billion. Another is the ability to control the customer experience. DTC darlings.

Consumer 130
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Dollar Shave Club Selects Subscription Specialist as Solution Provider

Retail TouchPoints

Additionally, the platform offers a highly flexible incentive framework that makes it easy to test and optimize promotions to maximize performance, as well as powerful APIs that empower creative customization. “As To deliver on that promise, we partnered with the most powerful and flexible subscription platform out there.”.

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Top 5 Customer Service & CX Articles for Week of March 18, 2024

Hyken

Each week, I read many customer service and customer experience articles from various resources. by Dan Gingiss (Dan Gingiss) Today, your customers compare you to every customer experience they have with every other brand. It’s grown to include all of the customer experiences your customer has every day.