Remove 2011 Remove Customer Experience Remove Marketing Remove Social Commerce
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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that was almost impossible to find on the internet — transience. Those three competitors in particular are also leading the charge in social commerce.

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Following $40 Million Funding Round, MeUndies Eyes Omnichannel Growth

Retail TouchPoints

Founded in 2011, MeUndies initially stood out with its bold, colorful and pop culture-infused prints as it acquired a loyal customer base through social media. In the apparel space, marketing traditionally focused on the product with the brand often taking a back seat,” Shokrian explained.

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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. It can be easy for marketers to become overly focused on new channels that are creating additional revenue.