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Poshmark to exit Australia to focus on core markets

Inside Retail

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. The Posh Credit for these markets will expire after October 25, while unshipped orders will be automatically cancelled on October 28. billion last year.

Marketing 263
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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

A beading class in the rural town of Hawksnest, NSW, was the catalyst for sisters Rachel Vasieck and Hanna Vasieck to launch their on-trend designer jewellery label Francesca Jewellery in 2011. I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12.

Marketing 279
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Bed Bath & Beyond Continues to Rebuild C-Suite with Marketing Chief Appointment

Retail TouchPoints

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

Marketing 222
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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. The post The Iconic’s chief marketing officer on creating a campaign that turns heads appeared first on Inside Retail Australia.

Marketing 130
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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 223
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

The online clothing rental market has come a long way since platforms like GlamCorner and US market leader Rent the Runway launched in 2011 and 2009, respectively. According to Future Market Insights, the global online clothing rental market is currently worth US$1.9 The ‘Attenborough’ effect.

Fashion 246
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‘Everybody’s got a Levi’s story’: Chip Bergh reflects on his legacy

Inside Retail

Bergh, who has served as president and CEO of Levi Strauss & Co since 2011, is reflecting on his legacy as he prepares to hand over the reins of the $6 billion global business to his successor Michelle Gass, the former CEO of American department store chain Kohl’s, who joined Levi’s earlier this year. “The Let’s go after it.”

Consumer 245