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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper.

Shopping 289
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Supermarket advertising with POP marketing

Tokinomo

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. Or a box of cereal over another brand?

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How Yarn’n is revolutionising hygiene with a focus on First Nations communities

Inside Retail

Yarn’n, a First Nations-owned e-commerce brand and maker of environmentally conscious toilet rolls, has clinched an exclusive partnership with supermarket giant Woolworths as it continues to scale its ethical, sustainable and socially conscious business model. We do have two other artists that well continue to work with and evolve.

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Investor Group Buys Back Southeastern Grocers Banners from Aldi

Retail TouchPoints

along with C&S Wholesale Grocers , has acquired Southeastern Grocers and its Winn-Dixie and Harveys Supermarket banners. Our unrelenting focus on long-term growth continues with an exciting opportunity for C&S to invest in and collaborate deeply with the retail market.

Grocer 191
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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

While 7-Eleven is at the forefront of inventive uses for vision AI in the convenience retail market, we are also observing interest and adoption of vision AI for supermarket retailers for resource reallocation, to mirror each store’s unique ebb and flow of operations and foot traffic throughout the day.

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Personalized Disruption: Grocery’s Secret to Breaking Old Habits

Retail TouchPoints

Speaking of marketing, consider how grocers commonly go to market today CPG brands provide bill backs and off-invoice allowances to individual grocers who then pass those savings along to customers via coupons and other promotions. Unfortunately, those same retailers are struggling today.

Grocer 173
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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Shekar Raman is CEO and Co-founder of Birdzi , a grocery retail AI solutions company that was inspired by an idea his 11-year-old daughter had about locating products in the supermarket. Raman began his career working on the Human Genome Project at the Dept.

Marketing 246