Tokinomo

JUNE 15, 2022

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. Or a box of cereal over another brand?

Supermarket 204

Supermarket Advertising Marketing Promotions 204

Retail TouchPoints

JULY 24, 2023

of these emails being spam, 36% of which are from marketing and advertising initiatives. To break through all this noise, retailers must rely on personalization. Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more.

Marketing 200

Marketing Retail Marketing Advertising Promotions 200

Inside Retail

MAY 3, 2021

. “They are less likely to watch traditional TV (if at all), listen to radio stations or arguably see out-of-home advertising, due to the amount of time they spend engaged with the digital realm through screens,” he said. ” Thriving categories. ” Thriving categories. . ” Thriving categories.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

Wiser

SEPTEMBER 6, 2022

In today’s hyper-competitive retail market, a price match policy may seem like a good idea. Price matching’s supporters include some of the biggest names in retail. For example, Target will price match only if: The customer brings their receipt and proof of a competitor’s advertised price for the exact same item.

Drop-Shipping 144

Drop-Shipping Advertising Operating Expenses Consumer 144

Shopper Intelligence

MAY 26, 2022

The more we know about the ”destination” the more we can shape our shopper marketing to fit the existing thoughts the shopper has already developed. But in a supermarket, it could be tricky. We can “advertise” on the route a shopper takes from entrance to our category. It grabs attention. Second, attention grabbing.

Marketing 52

Marketing Supermarket Returns Planning 52

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Shopper Intelligence

APRIL 30, 2021

The supermarket shelf. Rather, I refer mainly to the clash between FMCG brand marketing and sales. Category Managers. The kind of people the world needs more of. Where two world views collide. We have a whole booklet of cartoons about life as a Category Manager! But in fact, today I am talking about none of the previous.

Management 52

Management Promotions Accounting Marketing 52