article thumbnail

Scenes from a Supermarket

Retail TouchPoints

Our regular Editor’s Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. The supermarket’s “role” is as a public place where these two can have private conversations.

article thumbnail

Scenes from a Supermarket

Retail TouchPoints

Our regular Editor’s Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. The supermarket’s “role” is as a public place where these two can have private conversations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Supermarket advertising with POP marketing

Tokinomo

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. Or a box of cereal over another brand?

article thumbnail

From China to India, how the world’s retail markets stack up: report

Inside Retail

China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. Despite sales remaining below the pre-pandemic level and weak consumer sentiment, retail growth is expected to reach 5 per cent from 2022 to 2027. It was valued at $3.8

article thumbnail

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Shekar Raman is CEO and Co-founder of Birdzi , a grocery retail AI solutions company that was inspired by an idea his 11-year-old daughter had about locating products in the supermarket. Raman began his career working on the Human Genome Project at the Dept.

Marketing 224
article thumbnail

Why are supermarkets jumping on the member prices bandwagon?

Retail Gazette

If you shop in a mainstream supermarket, chances are you’ll be familiar with member prices. Retail Gazette looks at why so many supermarkets have adopted this approach, whether it’s proving successful, and how loyalty programmes can stand out when so many retailers are offering member prices.

article thumbnail

Risky business: Can Coles and Woolies rebuild their customer relationships?

Inside Retail

With the big two dominating the retail landscape with 65 per cent of the retail market, most consumers have limited choice when it comes to buying groceries. Growing competition Aldi’s market share is growing thanks to pricing, continued strong product offerings and the distinctive positioning of ‘Good.