Remove Advertising Remove Retail Marketing Remove Shopping Remove Supermarket
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Opinion: An Unvarnished Review of the Smart Cart Shopping Experience

Retail TouchPoints

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

Checkout 180
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Itching to Twitch: Inside the world of live-streaming

Inside Retail

. “They are less likely to watch traditional TV (if at all), listen to radio stations or arguably see out-of-home advertising, due to the amount of time they spend engaged with the digital realm through screens,” he said. He suggests marketers and retailers use Twitch to drive awareness of brands, sales, releases and new products.

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Is Price Matching the Right Strategy for You?

Wiser

In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices. What does this mean for your retail business? Most retailers have rules for when and how they will price match. For example, many in-store retailers won’t price match online retailers.

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Shopper Marketing – think of it as a diversion

Shopper Intelligence

The more we know about the ”destination” the more we can shape our shopper marketing to fit the existing thoughts the shopper has already developed. But in a supermarket, it could be tricky. We can “advertise” on the route a shopper takes from entrance to our category. It grabs attention. Second, attention grabbing.

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Supplier Diversity: A Look Around the Globe

Rangeme

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

The supermarket shelf. On the retailer side operating a massive network of central warehouses, trucks and the daily task to get the right stock to the right store at the right time so that for the shopper every one of their desired purchases is on the shelf when they go shopping. Category Managers. Where two world views collide.