Tokinomo

JUNE 15, 2022

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. Or a box of cereal over another brand?

Supermarket 206

Supermarket Advertising Marketing Promotions 206

Retail TouchPoints

JULY 24, 2023

of these emails being spam, 36% of which are from marketing and advertising initiatives. To break through all this noise, retailers must rely on personalization. Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more.

Marketing 215

Marketing Retail Marketing Advertising Promotions 215

Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

Checkout 180

Checkout Shopping Kiosk Supermarket 180

Shopper Intelligence

MAY 26, 2022

The more we know about the ”destination” the more we can shape our shopper marketing to fit the existing thoughts the shopper has already developed. But in a supermarket, it could be tricky. We can “advertise” on the route a shopper takes from entrance to our category. It grabs attention. Second, attention grabbing.

Marketing 52

Marketing Supermarket Returns Planning 52

Shopper Intelligence

APRIL 30, 2021

The supermarket shelf. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour. Promotions are good.

Management 52

Management Promotions Accounting Marketing 52

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52