Tokinomo
JUNE 15, 2022
When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. Or a box of cereal over another brand?
Inside Retail
MARCH 20, 2024
China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. Despite sales remaining below the pre-pandemic level and weak consumer sentiment, retail growth is expected to reach 5 per cent from 2022 to 2027. It was valued at $3.8
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Retail TouchPoints
JULY 24, 2023
Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more. If the advertisements and promotions are not adequately tailored to the shopper, they won’t stand out amongst the noise. Finally, these customer preferences will change over time.
Retail Gazette
JULY 18, 2023
If you shop in a mainstream supermarket, chances are you’ll be familiar with member prices. Retail Gazette looks at why so many supermarkets have adopted this approach, whether it’s proving successful, and how loyalty programmes can stand out when so many retailers are offering member prices.
Shopper Intelligence
SEPTEMBER 22, 2022
We worked recently on a big cat man study in one of the most tradition areas of a supermarket – canned food. Ideas like link promotions with “partner” categories make loads of sense. We measure most of the main supermarket categories on our programs. Growth: The two drivers of traditional Grocery categories.
Shopper Intelligence
MARCH 24, 2021
So, Low-Alcohol Drinks (LADs) producers had to turn attention to the supermarket shoppers. Beer and Cider shoppers love promotions. Beer and Cider promotions bring traffic to the store. It’s therefore no surprise that offers in Beer and Cider attract shoppers to retailers. is above the FMCG average (3.2).
Rangeme
JUNE 22, 2021
Today’s global consumer trends influence e-commerce strategies, online marketplace assortments, and retail marketing trends in the U.S. For CPG brands, knowing where your products are in-demand can help you stand out online, and sell to consumers and retail buyers around the world. Discount Retail Consulting. and beyond.
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