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Tokinomo
JUNE 15, 2022
When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. Or a box of cereal over another brand?
Inside Retail
MARCH 20, 2024
In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9
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Retail TouchPoints
JULY 24, 2023
With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.
Retail Gazette
JULY 18, 2023
If you shop in a mainstream supermarket, chances are you’ll be familiar with member prices. Retail Gazette looks at why so many supermarkets have adopted this approach, whether it’s proving successful, and how loyalty programmes can stand out when so many retailers are offering member prices.
Shopper Intelligence
MAY 26, 2022
Shopper Marketing – think of it as a diversion. If shopper marketing is to deliver a return on investment it has to change the process that would otherwise be taking place – the default. Marketing that just supports existing behaviour may have a role to maintain our sales, but is unlikely to pay back expensive activations.
Rangeme
JULY 12, 2021
market as a way to expand as the e-commerce boom smashes international barriers and fuels retail growth. retailers who seek spectacular products for their physical and digital shelves. market for lucrative new sales opportunities. Market size. retail market is significantly bigger. Retail Economics.
Shopper Intelligence
SEPTEMBER 22, 2022
We worked recently on a big cat man study in one of the most tradition areas of a supermarket – canned food. Ideas like link promotions with “partner” categories make loads of sense. We measure most of the main supermarket categories on our programs. Growth: The two drivers of traditional Grocery categories.
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