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Supermarket advertising with POP marketing

Tokinomo

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. Or a box of cereal over another brand?

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Scenes from a Supermarket

Retail TouchPoints

Our regular Editor’s Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. The supermarket’s “role” is as a public place where these two can have private conversations.

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From China to India, how the world’s retail markets stack up: report

Inside Retail

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9

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Scenes from a Supermarket

Retail TouchPoints

Our regular Editor’s Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. The supermarket’s “role” is as a public place where these two can have private conversations.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 233
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Asda partners with The Good Roll to bring sustainable toilet roll to UK retail market

Retail Times

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Sustainable household paper brand, The Good Roll, is launching in the UK for the very first time in an exclusive deal with supermarket giant, Asda.

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Why are supermarkets jumping on the member prices bandwagon?

Retail Gazette

If you shop in a mainstream supermarket, chances are you’ll be familiar with member prices. Retail Gazette looks at why so many supermarkets have adopted this approach, whether it’s proving successful, and how loyalty programmes can stand out when so many retailers are offering member prices.