Marketing Retail Marketing Retailing Pricing Supermarket 
Wiser
SEPTEMBER 6, 2022
Before we get into the specifics, it’s important that you know what price matching is, and what it’s used for. Price matching is when a retailer lowers a product’s price to match another competitor in the same market. This way, the retailer is more likely to make a sale right then and there.
Shopper Intelligence
APRIL 30, 2021
The supermarket shelf. Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ).
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