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Is Price Matching the Right Strategy for You?

Wiser

The purpose of this strategy is to provide the best price for shoppers and improve customer loyalty, which can lead to more purchases in the future. In today’s hyper-competitive retail market, a price match policy may seem like a good idea. Let’s look at the pros and cons of price matching to find out.

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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

The supermarket shelf. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour. Category Managers.