Retail Marketing Retailing Pricing Shopping Supermarket 
Wiser
SEPTEMBER 6, 2022
The bottom line is that price is always top of mind for consumers. In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices. A separate Wiser survey of headphones shoppers had price as one of the top-five reasons to buy.
Shopper Intelligence
APRIL 30, 2021
The supermarket shelf. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour. Category Managers.
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