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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 215
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Supplier Diversity: A Look Around the Globe

Rangeme

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

The supermarket shelf. Buyer vs National Account Manager. The National Account Manager is driven by the incessant demands of the CPG firm to drive volume to keep factories operating efficiently – to “hit the plan”. Rather, I refer mainly to the clash between FMCG brand marketing and sales. Category Managers.