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Morrisons rolls out advertising on trolleys as it ramps up retail media

Retail Gazette

Morrisons has launched a new trolley advertising network in its stores nationwide as it ramps up its retail media offer. The supermarket chain has partnered with Retail Media Group to introduce trolley media across 300 of its largest supermarkets. Click here to sign up to Retail Gazette‘s free daily email newsletter

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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

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When creativity gets reduced to a commodity: What is the real cost of dupes?

Inside Retail

Sydney-based entrepreneur, Julia Sakr, founded the luxury dog-bed brand, Barney, one of the brands that was “duped” recently by multinational supermarket Aldi. “I When a knockoff goes viral Sakr explained that she was first made aware of the Barney Bed dupe on TikTok after numerous accounts tagged her in a video showcasing Aldi’s dog bed.

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Aldi ‘cheapest Christmas dinner’ ad was misleading, says ASA

Retail Gazette

Aldi’s claim that it was “the home of Britain’s cheapest Christmas dinner” has been ruled misleading, after Sainsbury’s reported it to advertising watchdog ASA The newspaper ad highlighted that Which? The advertising watchdog upheld the complaint. ” Which? .” ” Which?

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. consumers have at least one email account, with the average addresses per person totaling 2.5. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 216
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The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys

Retail TouchPoints

If you also account for the data companies possess but don’t fully understand enough to act on, you begin to scratch the surface of the challenges marketers and agencies face today. Some shoppers are stocking up on Instacart and then running into their local supermarket for a fill-in trip. You have to use a different lens.

Consumer 302
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Data: Amazon Prime Day UK sales edge up

Retail Gazette

Some 13% of all orders placed yesterday were made through BNPL platforms, accounting for £89.5m The supermarket is offering discounts of 33% on average on 42 products that “families need the most” on Tuesday and Wednesday this week.