The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys
Retail TouchPoints
NOVEMBER 10, 2022
If you also account for the data companies possess but don’t fully understand enough to act on, you begin to scratch the surface of the challenges marketers and agencies face today. Some shoppers are stocking up on Instacart and then running into their local supermarket for a fill-in trip. But that doesn’t mean ecommerce has plateaued.
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