The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys
Retail TouchPoints
NOVEMBER 10, 2022
If you also account for the data companies possess but don’t fully understand enough to act on, you begin to scratch the surface of the challenges marketers and agencies face today. However, in an era of ad innovation, advertisers have to be prepared to fail upwards. But that doesn’t mean ecommerce has plateaued.
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