Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

Marketing 199

Marketing Retail Marketing Advertising Promotions 199

Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

Wiser

SEPTEMBER 6, 2022

The bottom line is that price is always top of mind for consumers. In today’s hyper-competitive retail market, a price match policy may seem like a good idea. Price matching’s supporters include some of the biggest names in retail. Increased Consumer Confidence. For most, the answer will be price.

Drop-Shipping 144

Drop-Shipping Advertising Operating Expenses Consumer 144

Rangeme

AUGUST 12, 2022

This 2022 retail trend is welcome news for diverse suppliers looking for growth abroad. Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Globally, we’re seeing a rise in conscious consumerism , where consumers shop according to their values. Retail Touchpoints.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Shopper Intelligence

MAY 26, 2022

The more we know about the ”destination” the more we can shape our shopper marketing to fit the existing thoughts the shopper has already developed. But in a supermarket, it could be tricky. We can “advertise” on the route a shopper takes from entrance to our category. It grabs attention. Second, attention grabbing.

Marketing 52

Marketing Supermarket Returns Planning 52

Shopper Intelligence

APRIL 30, 2021

The supermarket shelf. Category” is one of those few parts of consumer goods life where it’s our job to bridge the divides, bring people together and align different objectives. Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. Category Managers.

Management 52

Management Promotions Accounting Marketing 52