Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Hunton Andrews Kurth

MAY 10, 2023

The Ninth Circuit Court of Appeals recently affirmed the dismissal of a putative class action lawsuit brought by a consumer who claimed that The Kroger Company supermarkets falsely advertised its spreadable fruit product containing fruit-based sweeteners as “Just Fruit.”

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Advertising Supermarket Consumer Marketing 98

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

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Retail TouchPoints

JULY 14, 2023

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. Our pilot is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram to meet more consumers where they are. said the company in the LinkedIn Post. In the U.S.

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Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

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Advertising Marketing Customer Experience Management 252

Inside Retail

JULY 12, 2023

Gander, a new mobile app designed to help Australian shoppers and supermarkets tackle the issue of food waste, launched in Australia earlier this month. The issue isn’t just exacerbated by customers tossing their scraps, but from supermarkets rejecting oddly shaped fruits and vegetables as well.

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Supermarket Grocer Advertising Consumer 246

Inside Retail

APRIL 15, 2024

Knockoffs, fakes, replicas and imitations have long held a place in retail but dupes and their growing acceptability on TikTok have taken consumer behaviour to new heights. Sydney-based entrepreneur, Julia Sakr, founded the luxury dog-bed brand, Barney, one of the brands that was “duped” recently by multinational supermarket Aldi.

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Supermarket Consumer Advertising Accounting 277

Retail Gazette

MARCH 20, 2024

Aldi’s claim that it was “the home of Britain’s cheapest Christmas dinner” has been ruled misleading, after Sainsbury’s reported it to advertising watchdog ASA The newspaper ad highlighted that Which? The advertising watchdog upheld the complaint. ” Which? .” ” Which?

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Advertising Supermarket Grocer Consumer 62

Retail TouchPoints

OCTOBER 6, 2023

Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live network to stores across the UK. The retailer plans to more than double the number of screens in its stores, from 320 to more than 800.

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Supermarket Advertising Location Planning 265

Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. The book sent shockwaves through the industry. billion and $1.6

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Advertising Department Stores Supermarket Accessories 130

365 Retail

MARCH 6, 2024

Beloved for its ‘midl’ aisle, ironically cool own-brand socks and sliders, and top-notch in-store bakery, Lidl is now officially the UK’s best supermarket after taking the top gong at a glittering awards ceremony in London last night – the first time it has beaten fellow German grocer Aldi. increase in sales, to £9.3

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Supermarket Fashion ATS Grocer 52

Retail Gazette

DECEMBER 13, 2023

Sainsbury’s boss Simon Roberts has defended his move to sell the grocer’s customers’ shopping habits data to TV and consumer goods manufacturers looking to target their advertising. By understanding customers better, it means we can target our loyalty programmes more effectively.”

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Supermarket Grocer Advertising Shopping 125

Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. You can buy Monday from supermarkets, or online.” Generation Z is a demographic that has remained elusive for many brands.

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Supermarket Advertising Management Marketing 130

Inside Retail

JULY 12, 2021

Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.

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Supermarket Discount Store Store Layout Returns 264

Inside Retail

JULY 11, 2023

Vegemite first hit Australian supermarket shelves in 1923, but it took a while to find its feet. Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war. A nutritious food replacement In the 1930s, Walker hired American advertiser J.

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Advertising Shipping Supermarket Marketing 189

Retail TouchPoints

DECEMBER 2, 2022

There are a growing number of retailers competing for their share of available advertising dollars, and a big player in retail media has just upped the ante. The recent Kroger-Albertsons merger announcement sent shock waves through the retail and consumer packaged goods (CPG) industries, with the move cornering approximately 19% of the U.S.

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Advertising Marketing Supermarket Consumer 162

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% of these emails being spam, 36% of which are from marketing and advertising initiatives.

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Marketing Retail Marketing Advertising Promotions 236

365 Retail

NOVEMBER 1, 2023

Bolstered by digitised loyalty schemes, most major supermarkets are unveiling retail media platforms, while ecommerce retailers capitalise on activating their rich stores of first-party shopper data. This could be especially valuable for the small but growing direct-to-consumer (D2C) market.

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Beauty and Health Advertising Supermarket Grocer 111

Retail Gazette

MAY 9, 2024

It looked at the price matching practices across 139 grocer retailers throughout England and Wales, including supermarket chains, symbol convenience stores, variety stores and independent food stores. That’s why we are reminding businesses of the importance of complying with consumer law.”

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Grocer Supermarket Advertising Promotions 52

Inside Retail

JUNE 30, 2022

New Zealand’s The Warehouse Group is banking on a new technology to help it generate more revenue from digital advertising, so it can reinvest in keeping prices low amidst a looming economic recession. But this has been turbocharged in recent years, thanks to the rise of online shopping and digital advertising.

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Planning Advertising Point of Sale Supermarket 130

Retail TouchPoints

JUNE 6, 2022

Here are some examples covering the spectrum of diversification, from a continuist perspective to more disruptive cases: In July 2021, John Lewis revealed plans to become a private landlord by building 10,000 new homes over the next 10 years on land currently used as car parks and above Waitrose supermarkets across the UK.

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Supermarket Advertising Store Operations Management 257

Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He points to supermarkets, electronics, apparel, furniture, health, sports and beauty as strong emerging categories on the platform.

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Beauty and Health Fashion Advertising Outdoor 246

Inside Retail

NOVEMBER 20, 2022

Back in 2020, Amazon opened its first Amazon Go store in Seattle, introducing consumers to the concept of full-size, cashierless grocery stores. The main advantage for the supermarkets is on the cost side, as it saves on manpower costs. All the payments would be done automatically. Already at it in Singapore.

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Checkout Payment Services Supermarket Specialty Store 130

Inside Retail

MAY 20, 2024

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. Or when Casey Donovan is having a party inside your local supermarket. Trust our stripped-back setup!

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Beauty and Health Checkout Supermarket Advertising 147

Inside Retail

OCTOBER 10, 2023

Prices continue to rise while retailers bear the brunt of consumer ire; however, some retailers, such as Aldi, are seeing the upside as consumers seek value. The term has entered the public lexicon and led to a backlash from consumers and, most strikingly, from retailers.

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Supermarket Store Layout Checkout Advertising 130

Inside Retail

JULY 23, 2023

Cost of living pressures, supply chain issues, weak consumer confidence, interest rate hikes and reduced retail spending are all making retail a tough business to be in at the moment. Reduce advertising costs Nothing is more frustrating for a consumer than looking for a product online, to find it’s out of stock.

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Drop-Shipping Shipping Advertising Supermarket 130

VMS

NOVEMBER 22, 2022

To bring this matter to grocery executives’ attention, Progressive Grocer reports , a group of consumer groups sent an open call-to-action letter to the presidents of a dozen large supermarket chains asking them to find ways to help senior citizens and low-income shoppers take advantage of advertised digital-only in-store discounts.

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Grocer Supermarket Advertising Consumer 97

Inside Retail

FEBRUARY 8, 2022

Supermarket Aldi may be well-known for its low prices and everyday grocery offering, but in December last year, the retailer launched a pop-up champagne bar in affluent Mayfair in London, showcasing its award winning private label ‘Veuve’ line. “I They could have just put an ad on TV. Private label.

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ATS Supermarket Store Layout Advertising 130

Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

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Advertising Marketing Supermarket Consumer 130

A1 Retail

NOVEMBER 16, 2021

In-store visits to UK supermarkets up 6.5% NielsenIQ expects shoppers to spend a total of £33bn across the major supermarkets in Q4. In-store visits at UK supermarkets have grown 6.5% implying that consumer spending has still not yet completely shifted back to hospitality and leisure. Total Till grocery sales fall to -2.0%

Supermarket 40

Supermarket Shopping Advertising Returns 40

Retail TouchPoints

AUGUST 21, 2023

billion , helped by a 24% increase in ecommerce revenues that showed strength in pickup/delivery and advertising. Off-Price Retail Shows its Strength Despite lower inflation and still-strong consumer spending raising hopes that the U.S. For the three-month period ending July 28, 2023, Walmart’s net sales increased 5.4%

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Fulfillment Supermarket Advertising Returns 232

365 Retail

MARCH 7, 2023

Ocado Retail, the world’s largest dedicated online supermarket, has partnered with The Trade Desk, a global advertising technology firm, to offer advertisers direct access to customer behaviour data.

Grocer 59

Grocer Advertising Supermarket Marketing 59

Retail TouchPoints

FEBRUARY 28, 2022

It found that 67% of consumers believe that the best shopping experiences of the future will incorporate both human and digital channels. Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television.

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Fulfillment Jewelry Advertising Department Stores 264

Retail Gazette

OCTOBER 5, 2023

Sainsbury’s will be doubling the number of in-store screens to provide the largest connected digital supermarket screen network. Consumers actively search the ads they see, so in terms of the retail media opportunity, digital screens enable campaigns to extend to the devices of those most geographically likely to have seen an ad.

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Grocer Supermarket Advertising Management 110

Inside Retail

MAY 24, 2021

Supermarket giant Coles has joined a coalition of some of the world’s largest liquor companies to promote better standards of alcohol sale and prevent underage consumption through online purchasing. Coles is also a signatory on the Alcohol Beverages Advertising Code and is a founding member of not-for-profit organisation DrinkWise.

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Promotions Supermarket Advertising Consumer 147

Inside Retail

JULY 25, 2022

With Australia still playing catch up from Covid-disrupted supply chains, and inflation causing headaches for businesses and consumers alike, price rises are inevitable and – as plenty of retailers will attest – coming thick and fast. Consumer group Choice has pointed the finger at Kellogg’s for doing the same.

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Consumer Supermarket Advertising Planning 130

A1 Retail

MAY 16, 2024

Marcel Khan, Chief Executive of The Real Greek, comments: “We’re excited to be able to bring restaurant-quality dishes to the aisles of Tesco supermarkets across the country. We always look to source fresh and natural ingredients for all the ranges that we develop, and Greek cuisine easily lends itself to this ethos.”

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Supermarket Advertising Promotions Consumer 59