Remove Advertising Remove Consumer Remove Promotions Remove Supermarket
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How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Both retailers reported that the current economic environment has challenged consumers’ discretionary spending and that households have evolved their buying habits to seek out value.

Consumer 255
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Why supermarkets could face scrutiny for the way they discount, too

Inside Retail

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Choice is looking for the real deal Supermarkets are where Australians feel cost-of-living pressures the most, and food inflation is far from a myth.

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Albertsons Teams with Meta to Reinvent the Digital Circular

Retail TouchPoints

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. Our pilot is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram to meet more consumers where they are. said the company in the LinkedIn Post. In the U.S.

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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 205
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CMA urges grocery retailers to make accurate pricing a priority

Retail Gazette

It looked at the price matching practices across 139 grocer retailers throughout England and Wales, including supermarket chains, symbol convenience stores, variety stores and independent food stores. That’s why we are reminding businesses of the importance of complying with consumer law.”

Grocer 52
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How the Kroger-Albertsons Merger is Accelerating the Need for a Unified Retail Ad Network

Retail TouchPoints

There are a growing number of retailers competing for their share of available advertising dollars, and a big player in retail media has just upped the ante. The recent Kroger-Albertsons merger announcement sent shock waves through the retail and consumer packaged goods (CPG) industries, with the move cornering approximately 19% of the U.S.