Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

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Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

Marketing 258

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Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

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Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

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Retail TouchPoints

JANUARY 21, 2022

.”; Growth opportunities , including guidance on selling luxury goods in China from Christina Fontana, Director of Strategic Partnerships at Alibaba Group , who stressed the importance of social commerce, particularly livestreaming.

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Returns Social Commerce Consumer Shipping 259

Retail TouchPoints

APRIL 18, 2023

For example, YouTube creators carry significant weight — 93% of viewers say they don’t return a purchase that was informed by YouTube [5]. For those who are skeptical about the return of in-store shopping — skepticism be gone. And these creator relationships can extend into the physical world too. Oct 6-10, 2022.

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Merchant Services Payment Services Social Commerce Returns 249

Retail TouchPoints

AUGUST 9, 2022

During a panel at the Retail Innovation Conference & Expo, experts across the industry came together to discuss: The latest global ecommerce trends; The challenges of expanding into new markets; and. They just manifest differently in different markets.” Tap into Distinct Behaviors Across the Globe.

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Social Commerce Returns Consumer Marketing 272

Retail TouchPoints

FEBRUARY 17, 2022

Chico’s FAS has entered a strategic partnership with solution provider fabric to improve its speed-to-market for initiatives designed to accelerate growth. Chico’s will leverage fabric’s technology, including omnichannel order management and inventory systems, to power its commerce offerings across the entire company.

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Retail TouchPoints

SEPTEMBER 29, 2022

Not to mention that AR try-on has been proven to increase conversion and reduce returns. For example, Zenni Optical saw a 42% higher return on ad spend (ROAS) on promotions that featured Snap’s true-to-size eyewear Lens technology, said Silverstein. Those three competitors in particular are also leading the charge in social commerce.

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Inside Retail

NOVEMBER 16, 2021

Australian daigou social commerce business AuMake has raised $2.2 The business had been in a trading halt before making the announcement, and upon returning to normal trade saw shares tumble 14 per cent. million through a placement aimed at powering the business’ post-Covid, and post-transformation, strategy.

Social Commerce 130

Social Commerce Promotions Returns Marketing 130

A1 Retail

MARCH 29, 2023

As the month countdown begins until Retail Technology Show , retail’s golden ticket event, returns for 2023 on 26 & 27 April at London’s Olympia, the latest trailblazing tech and innovations being showcased during the unmissable two-day event have been announced.

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Returns Social Commerce Shopping ATS 59

Retail TouchPoints

MAY 14, 2021

Metrics including return on ad spend (ROAS) and cost per click (CPC) improved significantly across multiple platforms as retailers refined their efforts and drew in new customers. However, marketing is never stagnant, and retailers will need to refine their programs as the nature of online advertising continues to change.

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Inside Retail

SEPTEMBER 7, 2023

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. Search engine marketing. Loyalty program.

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Inside Retail

NOVEMBER 8, 2023

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027.

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Retail TouchPoints

AUGUST 18, 2023

Retailers also need to apply this mobile-first lens to everything that happens after the purchase is made, including package tracking and product returns. interactions and automated return experiences. You need to make sure the experience is really tailored for that [mobile] format,” said David Morin, VP of Customer Strategy at Narvar.

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Inside Retail

OCTOBER 5, 2021

The social-commerce app matches women with a contributor sharing a similar body type who can guide them on the best styles to suit their physical characteristics. In the US, Statista reported that return deliveries cost US$550 billion in 2020, with this cost expected to swell globally into a $1 trillion issue.

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Retail TouchPoints

JULY 6, 2021

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. The Physical Store and Social Commerce Can Enhance Each Other.

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Social Commerce Shopping Consumer Accounting 239

Retail TouchPoints

AUGUST 19, 2021

Eagerness to Return to Stores Means Retailers Need to Tackle Labor Shortages, Stat. “After an unexpected school year in 2020 and a different shopping year, consumers are excited to return to in-person shopping for the back-to-school season, especially the ones who are vaccinated,” Maloney explained. ADDITIONAL LISTENING :

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Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. In the last 12 months alone, that customer base’s social commerce spending has risen 50 per cent, from $10/month to $15/month. Indeed, AR and VR have the ability to potentially reduce returns by 31 per cent.

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Social Commerce Shopping Fulfillment Consumer 130

Retail TouchPoints

JULY 25, 2022

Over the course of the last eight years the Merrell team has shifted from what Burch called “analog shoemaking” to digital-based product development, and the results have been nothing short of impressive in terms of both speed to market and cost-savings. According to Burch, the original goal was to “get things to market faster.”

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Retail TouchPoints

NOVEMBER 10, 2023

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. Back to top Retail Media vs. Commerce Media Another term often used interchangeably with “retail media” is “commerce media.”

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Retail TouchPoints

JANUARY 11, 2023

Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic. Some may argue there are too many options. More than ever, consumers want to feel connected to the brands they support.

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Retail TouchPoints

JULY 21, 2023

Rainbow Shops implemented Google’s white-label solution and has seen “dramatic” improvements, according to David Cost, the retailer’s VP of Ecommerce and Marketing. “My favorite example is [the search term] ‘LBD,’ for ‘little black dress,’” Cost explained in an interview with Retail TouchPoints. “A

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Retail TouchPoints

FEBRUARY 7, 2024

In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. more involvement than static content. Make it fun.

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Retail TouchPoints

JANUARY 12, 2023

Everyone in the retail industry knows January means two things: lots of holiday returns and the venerable NRF Big Show , running Jan. The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. 16 keynote from 3:15-3:45 p.m.

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Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Square plans to announce additional details about the card in 2023. Multiple Meta Resources.

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Merchant Services Finance Advertising Marketing 247

Rangeme

APRIL 5, 2022

The 2022 Global Market: Spring Buying Days, a four-day immersive purchasing, discovery, and educational experience facilitated by ECRM and powered by RangeMe, just took place March 28 – April 1. It is no surprise that sustainability was one of the most talked about topics at Global Market.

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Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. It’s a way to treat ourselves, and to indulge in a little luxury.

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Retail TouchPoints

DECEMBER 22, 2021

They realized that things like returning products was actually easy. Younger generations are very luxury-driven in Asian markets as well,” said Bousquet-Chavanne. Influencers continue to have a substantial impact and we are seeing an increase in social commerce in the luxury space. COVID Pushes Luxury to Digitize.

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Social Commerce Consumer Shopping Marketing 239

365 Retail

NOVEMBER 1, 2021

With flexibility and convenience now key determining factors for a growing number of shoppers, online shopping is expected to continue revolutionising the e-commerce world in 2021 and beyond. . The proliferation of social commerce. A rise in influencer marketing . The resurrection of the high street .

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Retail TouchPoints

JULY 30, 2021

products, combined with the sheer size of the Chinese market, make the potential hard to ignore : “It’s an opportunity for Western brands to find a faster-growing market than the one they’re currently operating in. The China market is very different than the U.S. of all social commerce sales this year.

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Merchant Services Accounting Social Commerce Payment Services 277

Inside Retail

OCTOBER 21, 2021

. “(The) combination would be a significant positive for PayPal’s ongoing monetization initiatives on both sides of its merchant and consumer platforms, especially if Pinterest’s social commerce platform gets integrated with Honey’s AI into PayPal’s destination app,” Wedbush analysts wrote in a note.

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Merchant Services Payment Services Social Commerce Returns 130

Retail TouchPoints

MARCH 19, 2024

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X to 2X better than other media channels.”

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Merchant Services Advertising Shopping Promotions 249

Inside Retail

NOVEMBER 29, 2023

The app plays a key role in increasing overall customer satisfaction within the online fashion retail space, which results in purchases that are significantly less likely to be returned. Returns through the Mys Tyler platform are less than 5 per cent, compared to an industry average of up to 40 per cent, according to the platform.

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Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil. Will Luxury’s Biggest Market Rebound?

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