Remove Marketing Remove Merchant Services Remove Returns Remove Social Commerce
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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X to 2X better than other media channels.”

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A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond

Retail TouchPoints

For example, YouTube creators carry significant weight — 93% of viewers say they don’t return a purchase that was informed by YouTube [5]. For those who are skeptical about the return of in-store shopping — skepticism be gone. And of course, building trust throughout the payment process is also incredibly important.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

With many brands seeking a more modular approach to their ecommerce presence and website, composable commerce offers interchangeable solutions to suit retailers’ unique and fast-changing business requirements, allowing retailers to respond quickly to unexpected changes by combining tech vendors. after deploying both of these tactics.

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Opinion: The clock is TikToking for supply chains

Inside Retail

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

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Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Retail TouchPoints

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week.

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How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. Then the merchant takes over for fulfillment, logistics and so on.”.

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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. From inspiring product discovery all the way to delivery tracking, digital receipts and seamless returns, we are powering ecommerce and accelerating trade across the world.”.