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Rolex’s 2024 Watches Return to Classic Luxury

Retail Wire

After the frenzy of "hype watches" in 2023, its new releases signal a return to normalcy in the luxury watch market. Rolex took a step back at the 2024 Watches and Wonders trade show in Geneva.

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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246
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What You Need to Know About Transforming Online Return Churn

Retail TouchPoints

For anyone who has made a purchase online, returns are part of the standard online buying process — so much so that, according to a recent U.S. Consumer Study , 85% of consumers check a company’s returns policy before even making a purchase when shopping online, and 68% of U.S. That same report identified the top aspects that U.S.

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PayPal Offloads Happy Returns to UPS

Retail TouchPoints

UPS has agreed to acquire reverse-logistics solution Happy Returns from PayPal for an undisclosed amount. Happy Returns offers box-free, label-free returns for more than 800 merchant partners at over 10,000 locations across the U.S. of retail purchases (both online and in-store) were returned last year.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Speed-to-restock is key in the returns cycle.

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NRF: Returns Reach 14.5% of Sales in 2023, Fraud Contributed $101 Billion in Losses

Retail TouchPoints

Returns totaled $743 billion in 2023, amounting to 14.5% This means that for every $1 billion in sales, the average retailer incurred $145 million in merchandise returns. As is typically the case, online sales saw a higher return rate in 2023 at 17.6% As is typically the case, online sales saw a higher return rate in 2023 at 17.6%

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Most have already sustained massive damage, and we still have yet to see the scope of this global pandemic.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Building Supply Chain Resilience in the Real World

Speaker: Kelly Barner - Co-Founder & Managing Director of Buyers Meeting Point, LLC

It was followed by port blockages and congestion, strikes among truck drivers and railway workers, a major recall and plant closure that led to a disastrous baby formula shortage, concerns about the future of semiconductor availability, turbulence in the ESG investment market, and much more. What will 2023 bring?